1. FIRST YEARS OF YOUR JOURNALISM CAREER

2. Quick Tips  Do what you love as high up as you can  Take chances, ask for forgiveness  Need a boss that is invested in your goals and your future, not just what you can do for them

3. Size of Workplace  Bigger markets: bigger audience and readership  Smaller markets: can try different types of jobs and will give you a sense of community

4. Grad School  Not for everyone  Undergraduate journalism degree is fine  Experience is most important  Important to be out working on your skills  Digital tools are the equalizer

5. Skills  Interesting angles/ideas  Headline writing (helps to sell it on social media)  Excel and math for data journalism: Data reporters will get hired  Be in love with storytelling and people  Curiosity

6. Transitioning to Job World  Fend for yourself: Nobody controls every part of your job  Negotiation: salary, expenses, vacation  Job is not your entire life, need a balance

7. Moving Jobs  Know your endgame, make sure everything you do is a step on the way  But, your endgame can change  Be flexible and open to opportunities  Need to progress in both your career and your life  Support you and your family

8. Getting What You Want  Get a boss who cares  Prove that what you want to do works  But, understand the business side

9. VIRAL CONTENT

10. Facebook  Shorten posts:  Headline has a 100 character limit  Use a link shortener  Description should keep suspense  Can tell the audience to do something (Like and Share if...)  Image should be human or curiosity-inducing

11. Twitter  Include pictures  Breaks up monotonous text  #Hashtags  1 or 2: Using more does not bring more people  Put at end of tweet (with links and other things)  Never in copy: awkward and choppy

12. Engage with Followers  Questions: Do not use if it is not engaging  Use emotions to connect to people  Be human

13. Garnering Attention  Insert most interesting part in post  But, leave suspense  Make sure you are up-to-date on pop culture

14. Garnering Attention  Introduce controlled chaos  Words you would not commonly find  Word things in an interesting way  Pictures  Anything to break up monotony of scrolling  ALL CAPS for WATCH:, VIDEO:, PHOTOS:

15. Garnering Attention  Timing: Use analytics or an app (such as Crowdbooster) to post at best time  Think inside the head of your readers  Short pieces in morning  Long pieces at night

16. TINY TEAM VISUAL JOURNALISM

17. Always Be Visualizing  Think of how visuals will add to/tell story  Effective/simple is better than fancy  Work in teams  Avoid ambitious projects with impossible deadlines

18. Insource When Possible  Train your newsroom  Resources:  Charting: Data Wrapper, Spreadsheets, High Charts, Charts.js  Survey: Google Forms, Google Monkey  Mapping: CartoDB, Mapbox, Mapbox.js, Leaflet.js, D3/D3 Datamaps  Art department/web developers at the organization  Share skills

19. Reusability  Dont do same work again  Use open-source tools  Mother Jones: newsquiz, CYOA, simple vector mapper  NPR: Pym.js, App Template, Copytext.py  Can crowd source data

20. Think Mobile First  Have users in mind  Goal: make info easy to get  Start small (mobile) to make sure it works  But, desktop-first works if it is simple

21. Projects to Build Skills  Start super simple: quiz or map  Think about what stories need, learn how to do one thing at a time