1. BUS 448c: International Strategic MNG Project 2: Corporation Research Makhina Mirzoeva Olga Yeremenko Natalya Amirova Rustem Ashyrov

2. Hennes&Mauritz family

3. presence Egypt Morocco China Hong Kong Saudi Arabia Japan Israel UAE Malaysia Thailand Lebanon South Korea Singapore Kuwait France Spain Netherlands Poland Norway Denmark Italy Switzerland Austria Belgium Finland Russia Jordan Oman Slovenia Bulgaria Luxemburg Lithuania Latvia Estonia Romania Hungary Portugal United Kingdom Sweden Serbia Check Republic Canada Mexico Chile Greece Turkey Ireland Croatia Slovakia Philippines Germany Bahrain Qatar United States ChinaUSAChileLithuaniaSerbiaEstonia

4. divisions

5. products

6. brand competitors

7. News $27,692,280

8. Guest-designer collaborations November 2004 Karl Lagerfeld Nov 2005 Nov 2006 Viktor&Rolf

9. Guest-designer collaborations March 2007 Madonna November 2007

10. Guest-designer collaborations 2009 Matthew WilliamsonNovember 2009

11. Guest-designer collaborations December 2009Fall 2010

12. Guest-designer collaborations June 2011 November 2011

13. Guest-designer collaborations October 2012 Anna Dello Russo June 2012

14. Guest-designer collaborations Summer 2013 Beyoncé “Mrs. Carter in H&M”

15. competitors in Malta

16. PESTELPESTEL Political factors  Malta – EU member  Direct contact with government  Foreign direct investment Economic factors  Trade tariffs  Exchange rates  Recession  Rising labor costs in Far East countries Social Factors  Multilingual workforce  Mediterranean culture and lifestyle  Regional preferences Technological factors  Online shopping  M-commerce Environmental factors  Energy efficiency  Waste reduction  Organic materials Legal factors  Swedish legislation International law  EU law  Code of conduct  Lobbying analysisanalysis

17. Market entry assessment  Barriers to entry – moderate Capital required to enter the Maltese market is relatively low The government’s support for foreign investors Brand loyalty  Franchising  Recruiting new management and employees locally

18. Target Market Most urban population 8 months - 35 years (more than 60% of population) Consumer confidence increased Consumer spending increased Minimum wage in a middle grouping of EU countries Women, men, babies/toddlers, kids, teens, college to graduate students

19. Sample Persona: Kate Attitudes: Fashionable and trendy Confident in outfit choices and expression of trends Very up to date Recognize shopping as a social pleasurable activity mobile phones & magazines Her friends’ opinions are very important for her Needs: Seeking quality, fashionable clothing at bargain prices Strong desires to constantly update wardrobe

20. Unique features Provide fashion for conscious customers Make a new standard in the fashion industry: Ethical H&M’s collections include everything for women, men, children and teenagers. Ways to promote: Fashion outlets Celebrities (David Beckham Bodywear) Target consumer’s close circle of friends and family

21. Interest in H&M Maltese spend a high percentage of their household income on clothing and footwear Maltese people interested in fashion Online shopping 63% ; clothing 36% Brand awareness

22. Suppliers Independent suppliers =close long­term partners of H&M 800 independent suppliers, primarily in Asia and Europe H&M demands all suppliers agree to observe the legal rights of their employees There is a Bulebel

23. ZARA, Bershka, Pull&Bear

24. YES, H&M should enter the market- Malta

25. presence