1. SEM Planning Model

2. What is Strategic Enrolment Management (SEM)?
Strategic enrolment management is a concept and process that enables the fulfillment of institutional mission and students’ educational goals.

3. The Purposes of SEM are Achieved by…
Establishing clear goals for the number and types of students needed to fulfill the institutional mission
Promoting students’ academic success by improving access, transition, persistence, and graduation
Promoting institutional success by enabling effective strategic and financial planning
Creating a data-rich environment to inform decisions and evaluate strategies

4. The Purposes of SEM are Achieved by…
Improving process, organizational and financial efficiency and outcomes
Strengthening communications and marketing with internal and external stakeholders
Increasing collaboration among departments across the campus to support the enrolment program

5. Additional requests, clarifying questions
SEM Process Framework
New or revised goals
Data and information gathering and assessment:
Internal culture/ environment, student enrollment
behaviors and scan of external environment
Process steps
Performed by
Smaller group of staff and faculty
adept at economics and data use
Use data and information results to establish
focused goals each for recruitment, retention,
service, etc., and enrollment projection models
Goals recommended by SEM Recruitment
and Retention Councils; models developed
by Data Team
Approve strategic goals and enrollment projection models
Executive leadership,
SEM Steering Committee
Develop action steps, accountability, and metrics
SEM councils and sub-committees
Implement action steps
Appropriate staff and
faculty departments
Monitor progress,
Report results to campus and executive leadership
SEM Steering Committee,
Chief Enrollment Officer
Additional requests, clarifying questions
to goals
Changes
Mid-course adjustments
Align institutional strategic plan with
broad enrollment targets and desired mix of students

6. SEM Organizational Framework
SEM Steering Committee
Long-term enrollment goals, securing the approval of strategies through appropriate institutional channels, communication with Executive Cabinet
Recruitment Council
Develop 3-4 strategic goals for new student recruitment; review and approve sub-committee action plans; recommend to SEM Steering Committee
Retention Council
Develop 3-4 strategic goals for retention and graduation; review and approve sub-committee action plans; recommend to SEM Steering Committee
3-4 Sub-Committees
Action plans, time lines and metrics for each strategic goal
3-4 Sub-Committees
Action plans, time lines and metrics for each strategic goal
Data Team
Environment scanning, student enrollment behavior research, enrollment models, provide data to councils as needed

7. SEM Planning Framework
Tactics
Strategies
Campus Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
Sustainable
Enrollment
Outcomes

8. SEM Planning Framework
Sustainable
Enrollment
Outcomes
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
Clarity of institutional mission, vision, goals
Core competencies
Strategic direction
Aggregate enrollment goals

9. SEM Planning Framework
Student categories: first year, transfer, graduate, certificate, continuing ed, face-to-face/online, etc.
Desired student groups: racial/ethnic diversity, academic ability, special skills, family income
Geographic origin: local, regional, national, international
Recruitment, retention, completion
Institutional capacity
Sustainable
Enrollment
Outcomes
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
This is the start of a definition of the enrollment mix and more informed by mission and overall plan and yet to be sharpened by data and scanning

10. SEM Planning Framework
Sustainable
Enrollment
Outcomes
Internal benchmarks: KEI numbers over the past 3-5 years
Environmental scan
Demographics
Economics
Market opportunities
Competition
Institutional research plan: designated reports and production schedule
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan

11. SEM Planning Framework
Sustainable
Enrollment
Outcomes
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan
5-10 year SEI targets
Focus: the institution’s desired future
Based on: mission, data, and environmental scanning
This is a sharper definition of the KEI’s in the earlier slide, informed and shaped by data

12. SEM Planning Framework
Sustainable
Enrollment
Outcomes
Staffing: skill sets, strategic deployment
Systems: policies, procedures, technology
Capacity for making effective enrollment decisions : positions, reporting lines, committees
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan

13. SEM Planning Framework
Increase new students of specified types
Increase retention rates, specifically by student types
Expand into new markets
Utilize emerging technologies
Financial aid/scholarships
Academic programs: mix and delivery systems
Sustainable
Enrollment
Outcomes
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan

14. SEM Planning Framework
Marketing/branding initiatives
Academic program review
Multilingual recruitment materials
Targeted interventions for students in high risk courses
Enhanced academic advising
Streamlined admission procedures
Purchase a new CRM system
Sustainable
Enrollment
Outcomes
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan

15. SEM Planning Framework
Consistently meeting goals over the long term
Enabling more effective campus-wide planning
Revisions to the institutional strategic plan
Academic planning: curriculum, faculty needs
Facility planning
Financial planning
Achieving the institution’s desired future
Sustainable
Enrollment
Outcomes
Tactics
Strategies
Enrollment Infrastructure
Strategic Enrollment Goals
Data Collection and Analysis
Key Enrollment Indicators
Institutional Strategic Plan