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Ed Russell, President, NameDrive LLC NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Ed Russell, President, NameDrive LLC European Domain Parking Analysis
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Present and Future of Domain Parking SWOT Analysis Strengths Weaknesses Opportunities Threats Domain Parking European Domain Market NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
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Strengths – Domain Parking Instant Cash Simple and immensely scalable Multilingual Good conversion for advertisers Proven model over several years NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com “Our clients’ conversion rates with domain ads are double their conversion rates on search. Domain park sites generally convert at a rate of over 5%, while search and content conversion rates are at about half that.” Efficient Frontiers Study, June 07
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Strengths – Europe Technologically advanced High internet penetration Cash rich with the Euro Strong growth in many regions – both in domains and traffic Competitive PPC markets – UK, Norway NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com UK online retailing up 35% over 2007 Online spend in UK £14.7bn in 2007 Growth almost 10 times overall UK market Verdict Research 2nd June 2008 UK online retailing up 35% over 2007 Online spend in UK £14.7bn in 2007 Growth almost 10 times overall UK market Verdict Research 2nd June 2008 IAB Europe AdEx 2007/PwC
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Weaknesses – Domain Parking Not Search Engine friendly No Content Ubiquitous Earnings ‘Flatter’ than previously Google / Yahoo duopoly NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com (Although only 6-10% of domains)
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Weaknesses - Europe Language / Culture Customers resistant to change Lack of infrastructure Dissipated traffic Registry idiosyncrasies – Norway / Italy € vs $ makes it a tough investment Lack of advertising alternatives NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com - Must be an organization. Maximum 20 domains - Must have local Admin-C - Must register by fax - Must be an organization. Maximum 20 domains - Must have local Admin-C - Must register by fax
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Threats – Domain Parking Google, Yahoo, MSN, Yahoogle, Microhoo Restrictive laws – Snowe Bill-like legislation DNS / Antivirus Blocks “Unintended type-in” domains blocked Tasting restrictions NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
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Threats - Europe Individual registry legislation Drop in PPC outside US Economic downturn similar to that in US Confusion over proliferation of TLDs Increase in legal complications – free.fr, bounce.co.uk NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
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Opportunities NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com Large US Portfolio Owner, DRT March 08 Ed, do Germans really type in.de?
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Opportunities Large growth potential in domains registered Large growth potential in traffic numbers More competition means more choice for domainers New technologies will filter from the US 51% of Google revenue from outside the US Growth potential especially strong in Eastern Europe NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
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Making the Most of the Opportunities Partner with a professional in the European space NameDrive has.. Been active in the International Market for 3 years Landing pages in every major world language Strong advertising coverage for non-US traffic Full-IDN support Dedicated support in 17 languages NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
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Thank you NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: info@namedrive.com W: www.namedrive.com
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