1. © VGROUP CASE STUDY — Populis Digital Media New identity for the digital world

2. _ © VGROUP CASE STUDY Populis Digital Media Populis is Europe’s largest source of independent multilingual online content, seen by 50 million monthly visitors via its network of 500 web properties. The company approached us under its former name, GoAdvertising, looking for a new brand direction. The interconnected digital world inspired our thinking at every stage: in a name derived from the Latin populus; in the fluid, web-friendly visual identity; in the bold strapline ‘A World of Media’. From launch onwards, our marketing and brand management support have helped Populis keep audiences inspired and engaged. 2 NAMING STRATEGIC BRAND EVALUATION LOGO & VISUAL IDENTITY BRAND BOOK BRAND LAUNCH PRESENTATION WEBSITE DESIGN PRESENTATION TEMPLATES LITERATURE EXHIBITION GRAPHICS PROMOTIONAL ITEMS SIGNAGE

3. _ © VGROUP CASE STUDY Populis Name, logo/symbol and strapline 3

4. _ © VGROUP CASE STUDY Populis Corporate brochure 4

5. _ © VGROUP CASE STUDY Populis Corporate brochure 5

6. _ © VGROUP CASE STUDY Populis Corporate brochure 6

7. _ © VGROUP CASE STUDY Populis Corporate brochure 7

8. _ © VGROUP CASE STUDY Populis Corporate folder 8

9. _ © VGROUP CASE STUDY Populis Brand guide 9

10. _ © VGROUP CASE STUDY Populis Brand guide 10

11. _ © VGROUP CASE STUDY Populis Brand guide 11

12. _ © VGROUP CASE STUDY Populis Brand guide 12

13. _ © VGROUP CASE STUDY Populis Website design 13 _

14. _ © VGROUP CASE STUDY Populis Website design 14

15. _ © VGROUP CASE STUDY 15 Populis Client testimonial We are delighted with the finished project. We have a new name that reflects our core business and values perfectly and a strong, elegant yet eye catching logo with marketing materials to support our business. It was an extremely well executed global rebrand on all levels and I would like to thank the team for their hard work and support throughout the roll out process. Amanda Lorenzani Head of Communications Populis Media

16. 4 ISETTA SQUARE 35 NEW ENGLAND STREET BRIGHTON BN1 4GQ TEL +44 (0)1273 573700 brighton@vgroup.com also at: 20 BROADWICK STREET LONDON W1F 8HT TEL +44 (0)20 7734 8855 london@vgroup.com VGROUP.COM Please use your keyboard or the arrows below to progress