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Published byAubrey Casey Modified over 9 years ago
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The Paper Markets – 2009 Joanne Schweikert – Field Sales Sonoco Recycling
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Sonoco is a Paper and Packaging Company (not a gas station) Founded in 1899 – NYSE Symbol “SON” 4 Billion in Sales last year Recycle 3.5 million tons per year 30 Paper Mills Worldwide Richmond Paper Mill located at 1850 Commerce Road Virginia Recycling Plants located in Madison Heights and Fishersville
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What Happened? Last February OCC was $115 per ton, now cardboard is $25 per ton, what happened? A sudden drop in demand from China caused the markets to plummet Chinese mills had stocked up on paper anticipating a spike in business after the Olympics The boom did not materialize, the global economy froze and Chinese mills were overstocked
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What Happened? Following the purchasing “freeze” in China was the month of December that set a record for mill downtime Key phrase heard was “lack of generation” due to dismal Christmas retail season. This could lead to shortages of OCC and allow mills to use up excess inventory At this time most mills are up and running with plenty of supply
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February Update OCC rose $5.00 to Southeast Yellow Sheet High Side of $25.00 per ton Export prices are rising….why? China’s mills are struggling…why is export up? Two reasons: Shipping rates are lower and OCC prices are a bargain China is buying and warehousing, betting on a third quarter recovery Sonoco’s market prediction (guess) is for $50 OCC Mid Year and $70 by Year End
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Historic Southeast Yellow Sheet Prices JanFebMarAprMayJunJulAugSepOctNovDec Ave. 1995120150200 170140120705030 $ 123.33 199660 5040 45 60 $ 52.08 19976070 6560709012010080 70 $ 77.92 199875 6555 453530 $ 54.17 19993550 45659590 85 $ 68.75 20008595105115 105905545 $ 78.75 20014540 $ 40.42 200240 3545609013010075656050 $ 65.83 200350 6575 65 $ 65.00 2004658090 85 $ 85.00 200585 75 80 90 7560 $ 78.75 200655505565758510090857565 $ 72.08 20077095145120105 125135 125115 $ 117.50 2008115 125 120110 954525 $ 100.42 20092025 $ 22.50
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Conclusion
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