1. Marketing activities June 13 th 2008

2. Small flat envelope Hanging Open cardboard Flat envelope Packaging formats Small flat envelope Hanging Open cardboard Cardboard envelope PACKAGING RESTYLING

5. Previous pack New pack PACKAGING RESTYLING

6. New pack Black is the colour of the background for every product line, in order to grant uniform image to the collection. PACKAGING RESTYLING

7. New pack The product name has its own position on the left of the packaging. The deniers information (where available) is emphasized by a golden circle and the white character. PACKAGING RESTYLING

8. New pack A big vertical Oroblù logo becomes an integral part of the background. PACKAGING RESTYLING

9. The light stroke on the upper right side of the packaging has been reinfoced as to give a precious touch and also to make easier the reading of the product informations and bar code. PACKAGING RESTYLING

10. Great importance is given to the legs and product plus. Legs are always in close-up, much more evident than body and face. PACKAGING RESTYLING

11. As to emphasize the importance of the Italian origin of the collection a new logo “excellence made in Italy“ has been introduced on the front of the packaging. The aim is to stress the quality granted by the Oroblù brand. PACKAGING RESTYLING

12. The colour window will be increased in height : 2,5 on the back, 1,5 on the front PACKAGING RESTYLING

15. FROM SEAMLESS TO BODYWEAR WORK IN PROGRESS PACKAGING RESTYLING Bodywear collection

16. New floor display Substantial remake of functioning. Introduction of 3 drawers as to make easier the pulling out of the products. Possibility to display hanged products on hooks on the upper part of the floor display. WORK IN PROGRESS

17. New rotating floor display Small rotating floor display available for hanged product, hosiery and bodywear.

18. New desk display Small desk display available for hosiery and bodywear.