1. PUTTING SUSTAINABILITY AT THE HEART OF THE BUSINESS Joanna Southernwood Alara Wholefoods

2. CONTENT Putting sustainability at the heart of the business – how and why? Launch of new minimal packaging Permaculture forest garden project

3. SUSTAINABILITY- Putting it at the heart of the business HOW? New company logo Mission statement Business plan  Carbon neutral  Zero waste to landfill

4. SUSTAINABILITY- Putting it at the heart of the business WHY? Core belief of MD and management team Set example to other companies Create a unique selling point

5. THE IMPACT OF PACKAGING 2006 packaging use – 300 tonnes 80% cardboard 20% plastic

6. TRADITIONAL PACKAGING Plastic bag inside cardboard box Total pack weight = 547g  Muesli = 500g  Packaging = 47g 8.7% packaging

7. NEW PACKAGING Paper bag lined with plastic Total pack weight = 765g  750g of muesli  15g packaging 2% packaging

8. NEW PACKAGING ADVANTAGES Less material used Visible product Soon to be fully biodegradable

9. PERMACULTURE FOREST GARDEN BEFORE

10. PERMACULTURE FOREST GARDEN ACHIEVEMENTS Planted 80 fruit trees & shrubs Built 2 wormeries Built 2 compost bins Set up rainwater harvester

11. PERMACULTURE FOREST GARDEN ACHIEVEMENTS

12. OTHER PROJECTS… Wind turbine Green Mark Level 1 Recycling rate up to 50%

13. FIND OUT MORE… You can find out more about how we are becoming a sustainable business at http://sustainable.alara.co.uk