2. 2013 Fall Marketing on Virginia.org Participation Opportunities Best Practices Fall Marketing Calendar and Strategy

3. Webinar Please Mute your Lines Ask Questions through Question tool

4. VTC Digital Marketing Dave Neudeck Digital Marketing Director dneudeck@virginia.org Mary Bishop Digital Marketing Manager mbishop@virginia.org Robin Mamunes Digital Marketing Content Coordinator rmamunes@virginia.org Casey Higgins Digital Marketing Content Specialist chiggins@virginia.org Tom Kirk Multimedia Specialist tkirk@virginia.org

5. Today’s Agenda Fall Calendar Listings Management 48 Hour Getaways Trip Planner Other Ideas Q/A

6. Fall 2013 Calendar 300,000 subscribers Monthly eNewsletters9/10 & 10/8 Sites & Attractions eNews 9/24 History eNews 10/22 150,000 subscribers Travel Packages & Deals 9/17 & 10/15 Advertising Opportunities: Rates & Calendar http://www.vatc.org/emarketing/enewsadvertising/

7. Target Audience Couples; 35-55 y.o. Bachelor’s Degree; Upper-Middle Drive, Short Getaway Primary: DC, Baltimore, NC, VA Secondary Markets: Philadelphia, NYC, SC, Ohio, Atlanta

8. Weekly Foliage Reports 75,000 subscribers Beginning the last week of September Features Leaf Reports Calendar of Events Trip Ideas and 48-Hour Getaways Themed Experiences and Travel Stories User Submitted Images

9. Blog Posts and Articles 500,000 Scenic Drives: 15M acres of Fall Foliage! U-Pick and Corn MAzes Festivals – Food, Music, Wine, etc. 48-Hour Getaways Outdoor Activities Small Town Travel

10. All Season Article Ideas 48 Hour Getaways Series of 8 Articles  Sept 3 – Sept 26  All Regions;  Outdoor Themes  Scenic Drives

11. September Article Ideas 10 Toe-Tapping Music Festivals 15 Fall Festivals for Family Fun 12 Great Fall Food Festivals Cultural Trails – Tastes and Arts Best Fall Overlooks Pumpkin Patches and Corn Mazes Ziplining and Canopy Tours Favorite Hikes

12. October Article Ideas Coastal Destinations Fall Fishing Mountain Resorts and Getaways Lake Destinations Haunted Tours and Ghost Stories Oktoberfests Weekend Events

13. Article Ideas Other Ideas? We look for ways to package the state in articles by having at least 3 examples of an idea. Submit ideas to dneudeck@virginia.orgdneudeck@virginia.org

14. Important Tips for Listing Virginia.org Update Existing Listings Venue Website/Facebook Links Booking URL Fees/pricing Description Images Confirm and Submit Advanced Options

16. Important Tips for Listing Virginia.org Update Existing Listings Venue Website/Facebook Links Booking URL Fees/pricing Description Images Confirm and Submit Advanced Options

18. Important Tips for Listing Virginia.org Update Existing Listings Venue Website/Facebook Links Booking URL Fees/pricing Description and Summary Images Confirm and Submit Advanced Options

20. Important Tips for Listing Virginia.org Update Existing Listings Venue Website/Facebook Links Booking URL Fees/pricing Description and Summary Images Confirm and Submit Advanced Options

22. Important Tips for Listing Virginia.org Update Existing Listings Venue Website/Facebook Links Booking URL Fees/pricing Description and Summary Images Confirm and Submit Advanced Options

24. 48 Hour Getaway Submissions http://www.vatc.org/emarketing/48hourgetawaysubmission/ http://www.vatc.org/emarketing/48hourgetawaysubmission/ Seeking Scenic Drives Seasonal Culinary Outdoor Recreation Unique Fall Experiences

25. 48 Hour Getaway Submissions http://www.vatc.org/emarketing/48hourgetawaysubmission/ http://www.vatc.org/emarketing/48hourgetawaysubmission/ Required At least three options for accommodations, dining, attractions, etc. EVERY business must have a listing on Virginia.org Four or five high quality images emailed to Casey Higgins (chiggins@virginia.org)chiggins@virginia.org

26. 48 Hour Getaway Submissions http://www.vatc.org/emarketing/48hourgetawaysubmission/ http://www.vatc.org/emarketing/48hourgetawaysubmission/

27. Using Virginia.org Trip Planner Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!

30. Using Virginia.org Trip Planner Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!

32. Using Virginia.org Trip Planner Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!

34. Using Virginia.org Trip Planner Log in from top of any page. Browse Virginia.org and add items to planner. Create your trip by dragging and dropping saved items onto one or more days. Share your trip!