1. Visualizing Service Demand 2014 AzTA/ADOT Annual Conference April 14, 2014 Presented by Jorie Bresnahan, Planner III City of Phoenix Public Transit Presented by Jorie Bresnahan, Planner III City of Phoenix Public Transit

2. Service Planning Process Data Sources Analysis Methods Presentation Visualizing Service Demand

3. Service Planning Process

4. Demand Analysis Scenario Testing Senior Mgmt Review Public Involvement City Council Briefings

5. Data Sources Census / American Community Survey On Board Surveys Automatic Passenger Counters (APCs) Fare Collection System

6. Low Income Households Zero-Vehicle Households Data Sources Census / American Community Survey 17 10 Boardings 17 10 17 10

7. Data Sources On Board Surveys

8. Data Sources Automatic Passenger Counters (APCs) Maximum Load

9. Data Sources Fare Collection System

10. Data Sources Fare Collection System

11. Data Sources Fare Collection System

12. Analysis Methods Density Mapping Segment Analysis

13. Density Mapping Analysis Methods Boardings

14. Density Mapping Analysis Methods 17 10

15. Analysis Methods Segment Analysis 0 – 100 101 – 200 201 – 400 401 – 800 More than 800 Boardings per Day per Mile

16. Segment Analysis Analysis Methods Route 29 - Thomas Boardings per Mile Existing Peak Period Trip Frequency Proposed Peak Period Trip Frequency

17. Public Presentation Proposed Service Changes

18. Visualizing Service Demand Jorie Bresnahan, Planner III City of Phoenix Public Transit jorie.bresnahan@phoenix.gov Jorie Bresnahan, Planner III City of Phoenix Public Transit jorie.bresnahan@phoenix.gov Thank You