1. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP DITA Overview Video KM Video Production April 10, 2014

2. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 Quick Review Objective/Goal: Create an engaging, progressive video to communicate the benefits of DITA to a high level, mainstream internal audience Considerations The video should optimize awareness of what DITA is through visual iconography to provide: – History of DITA – Key definitions – HP specific benefits as a unified, standardized solution to consolidate various internal XML CMS (Concentra, etc.) – Key takeaway point(s) Running time/length should cover the points and maintain interest Approach should be interesting, but not too distracting or dilute the message

3. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Concept #1

4. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 Concept #1 – “Building Blocks” Approach Leverage components of The Lego Movie (visual components, time-lapse treatment to HP iconography, theme music) to illustrate DITA as a collaboration tool across HP teams to maximize customer benefits Open on the Planner, the HP icon enhanced to mimic a Lego construction character as with narration that explains our purpose as an organization is to plan and “construct” content and “build” relationships with our customers through the content we create, deliver, maintain and reuse.

5. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 Concept #1 – “Building Blocks” cont’d. We move into an animation illustrating the voluminous amounts of HP content as the narration prefaces the multiple management tools currently and historically used to maintain and organize content. As the types of content come in from screen left and screen right, they morph into different colored building blocks using the HP color palette and begin to quickly piling up, ultimately engulfing the Planner. As the Planner begins to dig his way out, narration introduces DITA and the benefits of moving away from multiple systems to an industry standard for consistent management and delivery of content.

6. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 Concept #1 – “Building Blocks” cont’d. Now free from the vast amount of content, the Planner unrolls and consults a progressive, step-by- step guide. As the individual steps come into frame, the narration explains the DITA mapping hierarchy and the relationship tables of the individual content components/topics. Our planner then enlists colleagues to work together to link the individual blocks (topics – tasks, concepts, reference). Music comes in under the team organizing and stacking the blocks, connecting the pieces to create the bigger picture on the map. Narration emphasizes the benefits of moving away from multiple systems to an industry standard for consistent management and delivery of content are emphasized and highlighted on-screen – reductions in the amount of content, resources, redundancies, and a holistic, consistent customer experience.

7. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 Concept #1 – “Building Blocks” cont’d. As the Planning Team continues to work and the structure fills the frame, various logos appear over narration citing successful DITA implementations, particularly with key HP Partners and the ease of exchanging content. An ordered, consistent content structure fills the screen. End on a close-up of a remaining group of blocks, focusing on the top of a single block. As the camera pushes in on the embossed lettering on the raised circles, “HP” is revealed. Cut to a match frame of the HP logo on white.

8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Concept #2

9. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9 Concept #2 – “The Evolution of Content” Approach Provide an in-depth overview of DITA focused on reuse, linking and localization reduction in the context of current and internal documentation management, i.e. the evolution of both content and management. Open on animation illustrating how producers consumers are inundated with the voluminous amounts of content, coming in from screen left and screen right and falling into an organized hierarchy. Narration references the multiple management tools currently and historically used to maintain and organize HP content, introducing DITA as an industry standard for consistent management and delivery of content.

10. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Concept #2 – “The Evolution of Content” With narration providing the origins and definition of DITA, the IBM logo, Charles Darwin images and a build of an Origin of the Species illustration of content appear onscreen. Narration then highlights the OASIS consortium and United Nations collaboration to jointly develop a new set of specifications for electronic business.

11. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Concept #2 – “The Evolution of Content” At this stage, narration and onscreen animation explain the DITA framework to create modular, topic-based content. – Content icons appear haphazardly to morph into a formatted DITA map to onscreen output sources. – Narration explains the DITA mapping hierarchy and the relationship tables of the individual content components/topics. Topic s

12. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 Concept #2 – “The Evolution of Content” Various logos appear over narration citing successful DITA implementations, particularly with key HP Partners and the ease of exchanging content. Narration summarizes the benefits of an industry standard for consistent management and delivery of content – reductions in the amount of content, resources, redundancies, and a holistic, consistent customer experience. The final frames transition to the HP logo.

13. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you