1. © PCC Institute, 2015 A Resource of the Palliative Care Communication Institute www.pccinstitute.com Translational Research

2. © PCC Institute, 2015 Getting Started Joy’s sister has a kitchen table “Cold call” emails COMFORT TM SM Communication Curriculum

3. © PCC Institute, 2015 Getting Started Did we know what we were doing? No Did we know what we wanted? Yes

4. © PCC Institute, 2015 Going Big “Going big” meant we had to build a fleshed- out curriculum that would be meaningful to the audience we wanted to reach However, we didn’t know: – nuts and bolts of translating scholarship – appropriate delivery modalities for our intended audience – venues required for dissemination

5. © PCC Institute, 2015 Going Big First focus was on evaluation – individual improvement in communication skills as primary outcome in medical research Evaluation requires thinking outside of the “communication research” box to meet standards set in the healthcare context

6. © PCC Institute, 2015 Going Big: COMFORT TM SM Using ELNEC project as example of dissemination program – How to share the curriculum – How to keep it current – How to maintain records of its impact Our goal was to build a multifaceted program – Continuing education credits – Website with resources – Train-the trainer courses – Ongoing engaged initiatives

7. © PCC Institute, 2015 No One Taught Me This: No One ‘Counts’ This Creatively acquire a set of translational skills: – Public relations – Face-to-face credibility work in front of clinical audiences – Learning the ropes of new clinical practice areas – Test running materials and research protocols with experts in the clinical world – Retooling our language to fit an intended audience

8. © PCC Institute, 2015 No One Taught Me This: No One ‘Counts’ This Developing COMFORT TM SM into a platform for healthcare professionals – Write objectives, develop knowledge test items, and write rationales – Powerpoint lecture presentations and instructor resource manual – Filming scripts for continuing education units

9. © PCC Institute, 2015 No One Taught Me This: No One ‘Counts’ This Encouraging healthcare professionals to use COMFORT TM SM – Conduct long-term planning – Publicize our work to reach healthcare professionals in non-academic venues Writing blog posts – Social Media

10. © PCC Institute, 2015 Moving from Plan “A” to Plan “H” Less attached to form, to standard academic writing practices, to communication-centric language COMFORT TM SM Communication Curriculum – Audience shift – Changed module titles – Changed concepts and approaches

11. © PCC Institute, 2015 Moving from Plan “A” to Plan “H” Using the thesaurus! – What is another name for……. BEFORE: Other symptoms also necessitate strong provider communication skills, as there are no objective data to otherwise allow for measurement. AFTER: In the absence of objective data to measure pain, provider communication becomes quintessential in pain assessment and symptom management.

12. © PCC Institute, 2015 Looking Ahead

13. © PCC Institute, 2015 Palliative Care Communication Institute www.pccinstitute.com Online Setting for Information about COMFORT TM SM Curriculum, Communication Research, Trainings & Resources Website Launch Soon! Looking Ahead

14. © PCC Institute, 2015 Plain Language Planner for Palliative Care – A tool for discussing pain and symptoms Looking Ahead

15. © PCC Institute, 2015 Health Communication iOS App Looking Ahead

16. © PCC Institute, 2015 What will you translate? How can you dream big? Who do you want to impact? What audiences?