1. Software Asset Management The New Competitive Advantage

2. What exactly is software piracy? “Software piracy is the unauthorized copying or distribution of copyrighted software. What a lot of people don't realize or don't think about is that when you purchase software, you are actually purchasing a license to use it, not the actual software. If you make more copies of the software than the license permits, you are pirating.” BSA 2008

3. Who cares about software piracy? The Business Software Alliance for one. As well as their members - Microsoft, Adobe, Symantec, HP, Dell, Avid, Borland, EMC, Intuit, CA, Cisco, Autodesk and lots more.

4. Benefits of reducing software piracy US $’s 1,000 source BSA, 2008 US Piracy Report Effects of Piracy down from 21% to 11% by 2011

5. Some Important Numbers Ten point reduction in PC software piracy would deliver an additional 32,000 new jobs, $6.7 billion in tax revenues, and $41 billion in economic growth in the United States. In 2007, the United States, a country of more than 300 million people, spent nearly $458 billion on information technology (IT) – computers, peripherals, network equipment, packaged software and IT services That spending accounted for 3.4% of gross domestic product (GDP), supported more than 314,000 IT companies with 2.9 million IT industry employees, and helped generate $485 billion in IT-related taxes.

6. Worldwide Piracy Rate by Region

7. Discovery Tools Via the BSA Centennial Discovery, EasyVista, Express Software Manager Professional, GASP, Monotype Imaging, Novell ZENworks Asset Management®, and Scalable Survey™ are designed to help you identify and track licensed and unlicensed software installed on your computers and networks. Audits are a key component of any comprehensive software asset management plan. These tools are available at no charge through the cooperation of Attest Systems Inc, Centennial Software, Express Metrix, Monotype Imaging, Novell Inc., Scalable Software, and Staff&Line.

8. Who Does Piracy Affect? Professional Workers in Every Industry

9. Software Asset Management The New Competitive Advantage