1. Maricopa County Department of Public Health Child Passenger Safety Program Zoraida Ettrick Health Educator April 21, 2006

2. Population:  Low income  Low literacy  Outlaying and/or rural communities  Urban minorities

3. Funding source  Centers for Disease Control and Prevention (Child Health Block Grant)  Arizona Department of Health Services  Maricopa County Department of Public Health  Office of Health Promotion and Education  Child Passenger Safety Program

4. Program Goal  Increase access to and education for the proper and consistent use of child safety seats among low-income minority and/or outlaying/less populated areas in Maricopa County, thus reducing the number of childhood deaths and injuries due to motor vehicle crashes.

5. Objectives  Increase by 70% the number of parents who report the consistent use of car seats as reports on the follow-up survey.  Increase by 60% the number of parents who demonstrate the proper installation of the child car seats at those locations selected for parent education and/or car seat check-ups on the post-education observation survey.

6. Community Partners  Head Start  Early Head Start  Faith Based Organizations  Local Fire Departments  Local Police Departments  Mommy’s Groups  St. Vincent de Paul  Chicanos Por La Causa

7. Education  Certified Car Seat Technician conducts training at the community site  Shows a child passenger safety video  Talk about 4 different stages for child occupant protection  Question answer session

8. Seat Distributions  A week post training, certified technicians return to same location at same time and individually coach parents on proper seat use and installation  Only those who attend the training car eligible for seats

9. Evaluation  Pre and post test during education session  One month post- blind review of seat use at site if distribution  Three month post- outside evaluation agency conducts a phone survey

10. Thank You For Your Time! Contact Information: Zoraida Ettrick, Health Educator 4041 N Central Ave, suite 1500 Phoenix, AZ 85012 zoraidaettrick@mail.maricopa.gov Office: (602)506-0405 Fax: (602) 506-6683