1. The Mirror PR Plan Erik Skeim

2. Intro Thank you If you have any questions throughout the presentation I urge you to ask them to avoid any confusion

3. Public analysis Internal publics -UNC students who work for The Mirror -Employees that are non-students -The University of Northern Colorado -The Greeley Tribune. External publics - UNC students and faculty -Local businesses who advertise with The Mirror -Greeley locals -Businesses that have The Mirror newspapers in their place of business

4. Goals 1) To change the perspective of how The Mirror is viewed to a more positive light. 2) To get people excited and energized about The Mirror.

5. Objectives To increase hard copy readership from UNC students by 70% by December 31, 2013 To increase online activity from UNC students by 80% by December 31, 2013

6. Target Audiences UNC Students and Faculty

7. Key Message The Mirror, stay connected to what matters to YOU!

8. Strategy To increase readership of the print editions and online editions of The Mirror by increasing exposure at UNC events, connecting students to a more personal experience to The Mirror, new forms of advertising, and gaining awareness early to incoming freshman.

9. Tactics/Components 4 main tactics and components

10. Tactics/Components 1 st Involvement at UNC events Sporting events, concerts, job fairs,ect. Booths Free giveaways

11. Tactics/Components

13. 2 nd UNC Computers Background slides Teasers

14. Tactics/Components

15. 3 rd Idea sharing Getting students more involved Potentially great stories Posters

16. Tactics/Components

17. 4 th Freshman Before they even start classes Incentives Future promotions

18. Tactics/Components

19. Budget Up to 800 dollars Not necessarily going to cost that much

20. Timeline 1 st tactic 2 nd tactic 3 rd tactic 4 th tactic

21. Evaluation Readership Viewership Survey