1. PORSCHE HYBRID SERIES PORSCHE INTELLIGENT PERFORMANCE Presented Elsie 595202521 Kurt 595201034 Luc 594202043 Yen 595202533

3. PORSCHE INTELLIGENT PERFORMANCE -What is Hybrid -Porsche Cayenne S Hybrid -Hybrid Vehicle Business Overview -Marketing Strategies

4. What is Hybrid? PORSCHE INTELLIGENT PERFORMANCE

5. What is Hybrid? PORSCHE INTELLIGENT PERFORMANCE Recharging: Engine->Power Electronics->Cable->Flywheel Battery Release: Flywheel Batter->Cable->Power Electronics-> Electric Motors

6. What is Hybrid? PORSCHE INTELLIGENT PERFORMANCE -Advantages -Less CO2 Engine, Electric Motor -Higher Efficiency Less Gasoline, Higher Speed

7. Porsche Cayenne S Hybrid PORSCHE INTELLIGENT PERFORMANCE

9. PORSCHE INTELLIGENT PERFORMANCE Porsche Hybrid Series

10. PORSCHE INTELLIGENT PERFORMANCE Porsche Hybrid Series -Features and Specs Engine 3.0 liter V6 380 hp @ 5500 rpm 0~60 mph(96km/h): 6.1s Top Track Speed: 150 mph(240km/h) Length 4.846 mm Width 1.939 mm Height 1.705 mm Unladen weight 2.240 kg CO2 emissions in g/km 193 g MSRP US$67700

11. PORSCHE INTELLIGENT PERFORMANCE Porsche Hybrid Series -Prizes -Image -Performance -Customers

12. Hybrid Vehicle Business Overview PORSCHE INTELLIGENT PERFORMANCE

13. Business Overview PORSCHE INTELLIGENT PERFORMANCE -Target Market -SWOT

14. Business Overview PORSCHE INTELLIGENT PERFORMANCE -Target Market United States of America Europe Taiwan

15. Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT Strengths -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Internal HelpfulHarmful External

16. Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT Strengths -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility Internal HelpfulHarmful External

17. Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT Strengths -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Internal HelpfulHarmful External

18. Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Internal HelpfulHarmful External

19. Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT Strengths -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Internal HelpfulHarmful External

20. Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT -Technological synergies with VW -Reduce future consumption and environmental pollution Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Internal HelpfulHarmful External

21. Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT Strengths -Strong Brand Image -High quality products -Very high financial margin -Operational Flexibility Weaknesses -Focus on luxury segment leads to restricted growth in the luxury segment -Relatively small innovation capacity –> dependence on external innovation suppliers Opportunities -Technological synergies with VW -Reduce future consumption and environmental pollution Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Internal HelpfulHarmful External

22. Business Overview PORSCHE INTELLIGENT PERFORMANCE -SWOT -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Threats -Strong competitive rivalry in automobile industry -High ecological standards -Dependence on oil -Other companies already developed hybrid technology, such as Toyota Internal HelpfulHarmful External

23. Marketing Strategies PORSCHE INTELLIGENT PERFORMANCE

24. PORSCHE INTELLIGENT PERFORMANCE -Auto Exhibition -Media exposure -Test Drive -Brand Value Marketing Strategies

25. PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Auto Exhibition Geneva Motor Show

26. PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Media exposure Advertisement (Magazines and Television)

27. PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Slogan of Cayenne S Hybrid The future of the sports car. Future Hybrid Technology Sports SUV Sports Car

28. PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Media exposure 24 Hours Nürburgring (Officially called ADAC 24h Rennen Nürburgring in German )

29. PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Test Drive

30. PORSCHE INTELLIGENT PERFORMANCE Marketing Strategies -Brand Value Porsche design

31. PORSCHE INTELLIGENT PERFORMANCE Presented Elsie Kurt Luc Yen Powered Luc