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Published byDora King Modified over 9 years ago
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Capstone Case Pointers Remember the key attributes of strategic management Should be directed toward overall goals and objectives Includes multiple stakeholders (Owners, employees, customers, suppliers, community-at-large) Needs to incorporate and integrate short-term and long- term perspectives (Profit measurement is short-term; Research and Development and Innovation is long-term) Should recognize trade-offs between effectiveness and efficiency
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Analyze Porter’s Five Forces Threat of new entrants (Capital investment, technology, brand recognition, etc.) Buyer power (Few buyers-high, etc) Supplier power (Few suppliers-high, etc) Pressure from substitute products (Many substitutes-high, etc.) Rivalry among existing firms (Number of major players and intensity of rivalry)
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Corporate Level Strategies (Directional) Introduction and Growth (Promotion of potential) Maturity (Brand recognition, continuing improvement) Decline (Retrenchment): Selling off divisions or product lines
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Business Unit Strategies Overall low cost leadership Differentiation Focus Combination
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Functional Strategies Should follow up on business unit strategy For example, in a low cost leadership business unit strategy, the production function would emphasize efficiency. On the other hand, with a differentiation strategy, a company might emphasize quality in the production function
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Financial Analysis Profitability and quality of earnings Efficiency and control Cash flows and liquidity Risk assessment Company value trend (stock prices and book value equity growth or decline) Recommendations
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