1. Why Adaptive Web Design is Built for the Future of Automotive Retail Travis Hafer Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com

2. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com Agenda Your Speaker Battles to Learn From The Battle Today Adaptive Web Design Questions

3. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com Battles to Learn From

4. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com Battles to Learn From Online Billboard

5. Battles to Learn From Inventory Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com

6. Battles to Learn From Search 1998…It begins. 2014…Still trying to figure it out. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com

7. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com Battles to Learn From 2007 In April 2007, smartphones totaled 17 million handsets. By the end of 2014, mobile devices to surpass 7.7 billion. 2014

8. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com The Battle Today What is the goal of my dealership website?

9. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com The Battle Today What is the goal of my dealership website? Buyers spend 4 months outside choosing a dealership… … And only go inside one.

10. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com Responsive vs. Adaptive

11. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com Why AWD is Smarter

12. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com Faster Page Loads

13. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com Customizable and Flexible

14. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com Consumer Intent

15. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com The Battle Today Why I would choose Adaptive Web Design.

16. Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant | thafer@nakedlime.comthafer@nakedlime.com Thank You

17. Contact Info Full Name: Company: Job Title : Email: Travis Hafer Naked Lime Marketing Automotive Marketing Consultant thafer@nakedlime.com Share an important takeaway you received from this session using hashtag #DD17 for a chance to win an iPad.