1. Google
“To organize the world’s information, and make it universally accessible and useful.”
---Made by Boris

2. Contents
Company overview
Google company analysis
Conclusion
Q&A

3. The history of Google
Google began in 1996 as a project by Larry Page and Sergey Brin when they were both studying at Stanford University California
It was founded in 1998 and now turns into the most powerful search engine and one of the leading internet technology and advertising companies all over the world.
Sergey Brin(left)Larry Page(right)

4. Products of Google
Google Book Search The tool can search the book you want to read from the internet, then you will save your money and time
Google Toolbar Google toolbar is a free IE plug-in, the function is that you can search and browse the page information anytime

5. Products of Google
Google Desk Search you can search the document in your disk through this tool
Google Notebook it’s a service that Google provides which allow users to easily store and the information collected from the web site

6. Products of Google
Google News Provide more than 20 nations news information
Google Video the service can search kinds of video files or the broadcast on TV recently

7. Products of Google
iGoogle Google provide the function of creating the personal page, so you are able to browse important information on the internet quickly
Google Earth the most familiar product to us, you can find your city, house or even your car on it

8. Financial Information
Period Ending
12/31/2010
12/31/2009
12/31/2008
Total revenue
$37,905M
$29,321M
$23,651M
$21,795M
Net Income
$9,737 M
$8,505M
$6,520M
$4,226M
Total Assets
$ 72,574M
$57, 851M
$40,497M
$31,767M

9. Five Force For Google Buyer power
Barriers to Entry(Potential for new market entrants)
Competitive Rivalry (Degree of Rivalry)
Supplier/power(Microsoft/Yahoo/Apple)
GOOGLE
Buyer power
Treat of Substitutes
(Product & Technology Development)

10. Potential New Entrants
The barriers to entry in the internet search market are high.
Require
thousands of servers deployed in locations all over the world
accumulated many years worth of data about user habits
better search results at very fast speeds to compete in this highly competitive market.
The market now, however, is more mature with a necessary path dependency to gather data on both the content of webpages and the search history of users.
Therefore, the threat of new entrants in the internet search market is relatively

11. Google’s ad system is a reliable source of income because both the ad-making partner and ad-receiving individual are both customers of Google’s.
So as long as Google maintains its market dominance with the search product, supplier bargaining power will remain low.

12. Google’s internet Rivals
com Score Core Search Report
April VS April 2011
Total U.S-Home/Work/University Locations
Source: com Score q Search 2.0
Core Search Entity
Share of Searches(%)
April
April
Point Change (April VS April
Google
87.44%
79.84%
-7.6%
Yahoo
5.43%
8.70%
3.27%
Bing
4.20%
8.59%
4.39%
Ask
1.79%
1.64%
-0.15%
AOL
1.14%
1.22%
0.08%
Other
0.01%

13. Search Engine Market Share (Jan 2010-Apr 2011)

14. Current Competitors
The competitive rivalry is strong and ongoing in this industry because large amounts of advertising dollars flow to the website that has captured the largest volume of searches.

15. Customers No single buyer has a controlling interest.
No single account contributes more than 3% to net revenue
Less than 5% of the revenue is generated by any given network partner site
Attract both large companies and small “mom-and-pop shops” keeping buyer power low.

16. Potential Substitutes
There really is no suitable substitute for search.
A substitute product may be invented in the future, but there are no obvious substitutes to organizing information on the Internet.
Information can be organized in different ways including categories and sorted by date, but Google provides tools to complete these tasks as well as conduct searches.

17. Google has positioned itself well to weather each of Porter’s Five Forces of Competition as well as stay afloat in a turbulent external environment. Google’s ability to please its stakeholders will continue to define the success of the venture and the future of the company.

18. SWOT analysis for Google
Strengths
Significant brand image
Strong infrastructure base
Robust financials
Weaknesses
Lack of product integration
Opportunities
New products and services
Strategic acquisition
Growing mobile advertising market
Positive outlook for Android smart phones
Threats
Intense competition
Exchange rate fluctuations
Hacking and related security issues

19. Strengths Significant brand image Strong infrastructure base
Google is one of the premier internet brands in the world. Google’s brand was valued at $100billion
The company holds strong market position
Strong infrastructure base
Comprising online, software and hardware resources. Google’s websites which generate advertising revenues.
Which can provide substantial computing resources at low cost
Robust financials
Its revenues have increased from $16594 million in FY2007 to $ million in FY2009
Healthy balance sheet with strong cash and cash equivalents and equity position

20. Weaknesses ---Lack of product integration
Google’s products lack integration with other products
Google now has a large number of new products, some of them innovative, but which seemingly having little in common with each other
Furthermore, there are many uses have been unaware of its new products because they are embedded so deeply within Google’s sites

21. Opportunities New products and services Strategic acquisition
Growing mobile advertising market
&Android 2.2 Code named by Froyo
&Google TV
On May 2010, completed the acquisition of Admob.(a mobile display ad technology provider
The mobile advertising market is forecast to record strong growth in coming years

22. Threat
eBay
Microsoft’s Bing
Google
WebMD
Facebook
YaHoo

23. So, what’s the Google strategy
What’s behind all the actions we have seen Google take over the years?

24. Expand places to show ads
Google’s revenue is based on advertising.
You Tube, Gmail have been developed to attract audiences for its ads.

25. Business model
Google introduces a smart, innovative and quite risky business model-Adwords.
2. Still today Adwords is the main source of revenues of Google Inc.

26. Brand building
Google worked very hard on Brand Building. It seems that brand building was much more important to them than just revenues and profits
The strategy worked. And it was a key asset in the subsequent IPO(Initial Public Offering) at the Nasdaq.

27. Personalization
1.Search engineers have spent the last 40years working on it, but now it’s time to focus on the searcher! 2.The Google toolbar can report search terms and Web site. 3.Google Analytics reports all activity on a Web site. 4.Google Website Optimizer knows which variations of your message work best.

28. Value Chain of Google
Nobody pays to use Google. So we are not Google’s customer, if we are not Google’s customer, and search is not Google’s product, then what is?
How can we even get the payers straight? Well advertisers, specifically users of Google’s Ad Words service, are Google ‘s customer. And traffic delivered to customer websites is the product. And the ability to explicitly control what traffic ends up on what websites is the whole of Google’s value chain
Customer service
Sales and marketing

29. conclusion Keep the leader search engine position.
Be being perfect their service and products.
Take more attention with their customers’ individual privacy.
Freedom is limited, please do in Rome as Rome does.

30. success=inspiration+persistence
Thank you