1. Compassion. Action. Change. Innovative Student-Based Programs The California Mental Health Services Authority Senior Program Manager, MSW California Mental Health Services Authority (CalMHSA) October 14, 2014

2. Compassion. Action. Change. A 2004 California Voter- Approved Initiative (Prop 63) that provides an average of $1 Billion in annual funds to support community-based mental health services Suicide Prevention How did California Mental Health Services Act Begin? 20% of funds goes to Prevention and Early Intervention (PEI) statewide projects Counties through CalMHSA implement statewide prevention programs

3. Compassion. Action. Change. Suicide Prevention Student Mental Health Stigma and Discrimination Reduction The CalMHSA MHSA Prevention and Early Intervention Projects

4. Nearly 15 years ago the US surgeon general identified the stigma of mental illness as the formidable obstacle to progress in improving mental health … What is Stigma? - Negative beliefs - Prejudicial attitudes - Discrimination But now we know how to address it… Tackling the Root Cause…

5. What is Each Mind Matters?  Lime Green has emerged as the national color for mental health awareness  Provides a platform to promote mental health and wellness, suicide prevention and health equity  The lime green ribbon allows for a dialogue to begin about people’s stories

6.  Educate parents and caregivers to provide stigma-free environment  Outreach to local parent bloggers with customized SDR messaging in English and Spanish  Latino family forums to encourage open dialogue Adults (Age 25+) Stigma and Discrimination and Suicide Prevention Campaigns Each Mind Matters—California’s Mental Health Movement Tweens (Age 9-13) Lifespan Approach + Diverse Audiences Parent & Caregivers (Age 0-8) Transition-Age Youth (Age 14-24)  Early intervention with adolescents to prevent formation of stigma  Fill key gaps in knowledge and debunk myths through website, school-based performances, take-home materials and advertising/ education campaigns  Mobilize age group to seek and provide online support within their peer group  ReachOutHere.com (English- language) and BuscaApoyo.com (Spanish- language) to access online forums for peer support and to engage as peer-supporters ReachOutHere.com BuscaApoyo.com  Targeted messaging to adults with influence over people with mental health challenges  Provide credible, local, targeted and continuous contact with people with mental health challenges  Reinforce hope, recovery and resilience

7. Tween Campaign Baseline Data Baseline data collection completed on attitudes and beliefs: Nearly 650 Youth (age 11-13) were interviewed in Malls through CA in English and Spanish Majority of answers reflected misconceptions and stereotypes 2/3 surveyed believed that “violent behavior is a form of serious mental illness” 58% surveyed believed “people with mental illness are required to take medication and get counseling for the rest of their lives” 80% surveyed believed that, “people with mental illness are more likely to act in ways you don’t expect”

8. Compassion. Action. Change. Statewide Campaign Educational Goals: Target audience 9-13 yr. old students Mental health challenges are common; There are different kinds of mental health challenges Recovery is possible Goals Encourage asking questions about mental health Encourage help-seeking behavior Reduce stigma, discrimination, and bullying with mental health challenges Website Media Performance

9. I identify with Ethan because I have ADHD, and it doesn’t matter what mental health challenge you have because everyone is unique in their own way and it just adds to who you are. – Student in Modesto “The performance is great. The kids were singing the songs and a few were still singing them as they exited. The play fits right into our bully prevention curriculum. – School Psychologist, Chico Unified School District 18,000 students viewed performance. 45,436 students engaged on website. “ ”

10. Compassion. Action. Change. In a pre-post evaluation, RAND found significant positive shifts occurred after the performance and knowledge about mental health drastically increased. 96% of teachers reported materials provided were useful. A survey revealed that a key strength of this tour appear to be in its ability to spark conversation about mental health in and out of the classroom. Nine Week Statewide Tour (Aug. 2013 – Oct. 2013) 60 Elementary and Middle Schools 95 Performances 18,800 Students 32 Counties Evaluation

11. Facilitation Guide: Introducing Mental Health to Students Classroom Activities: Dice of Wellness & Compliment Catcher Lesson Plans Letter to Parents (English and Spanish) Coming In June 2014 – Webinar: How to Integrate Walk In Our Shoes in the Classroom Resources for Teachers Following Presentation…

12. Lucy’s Story Visit walkinourshoes.org for more stories… Video will be played here.

13. Design -In-classroom presentation given by people with lived experience -Designed for middle school students -Includes stories, educational slides, videos, and discussion -In 2014, 12,775 children reached through the CA National Alliance on Mental Illness Goals: -Educate children about importance of mental health -Reduce stigma and discrimination -Promote help-seeking behavior

14. Compassion. Action. Change. Engaged 996 students Representing 112 schools and 31 counties Films have been viewed online over 31,235 times and downloaded 434 times. The 2 nd annual Directing Change Film Contest Impact:

15. Compassion. Action. Change. For more information visit: Directingchange.org

16. Compassion. Action. Change. Directing Change Video from Santa Clara Video will be played here

17. Compassion. Action. Change. Thank you everyone so much for all the kind words! It means a lot to have a community that shows this much support. I don't even know any of you personally but I still feel like I'm not alone in this. Number of CA ReachOut visits: 345,102 (May 2012-August 2014)

18. Compassion. Action. Change. Suicide Prevention: My3 App

19. Compassion. Action. Change. Know the Signs: www.suicideispreventable.org, www.elsuicidioesprevenible.comwww.suicideispreventable.org www.elsuicidioesprevenible.com

20. Pre-K-12 – County Consortia to promote best practices and provide training for educators, online clearinghouse www.regionalk12smhi.org www.regionalk12smhi.org – State policy workgroup resulted in credentialing standards – “Training Educators Through Recognition and Identification Strategies” (TETRIS) and Training for Trainers (TOT) – Campus-based grants for counties Examples of SMH Capacities Developed

21. Compassion. Action. Change. CalMHSA our organization: http://calmhsa.org/http://calmhsa.org/ Walk In Our Shoes: www.walkinourshoes.orgwww.walkinourshoes.org Ponte En Mi Zapatos: www.ponteenmizapatos.orgwww.ponteenmizapatos.org Reach Out Here: www. Reachouthere.comwww. Reachouthere.com Busca Apoyo: www.buscaapoyo.comwww.buscaapoyo.com Directing Change: www.directingchange.orgwww.directingchange.org Know the Signs: www.suicideispreventable.org, www.elsuicidioesprevenible.comwww.suicideispreventable.orgwww.elsuicidioesprevenible.com Reconozca la Senales: www.elsuicidioesprevenible.orgwww.elsuicidioesprevenible.org My3 Suicide Prevention Mobile App: www.my3app.orgwww.my3app.org Your Voice Counts Suicide Prevention Resources: www.yourvoicecounts.orgwww.yourvoicecounts.org Each Mind Matters: www.eachmindmatters.comwww.eachmindmatters.com K-12 regional:www.regionalk12smhi.orgwww.regionalk12smhi.org Resources

22. Compassion. Action. Change. Contact Information Stephanie Welch Senior Program Manager, CalMHSA stephanie.welch@calmhsa.org