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ARRIVE ALIVE COMMUNICATIONS NTAU LETEBELE: M: ROAD SAFETY PROJECTS
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CONTENTS ARRIVE ALIVE COMMUNICATIONS Pedestrian Safety and Education Prof. in Traffic Fraternity
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SNAPSHOT: ROAD TRAFFIC SCENARIO 6 Million licenced drivers 6.2 Million motorised vehicles Total road network: 753 000 km Annual vehicle km travelled: 140 billion km Fuel sales: 9 500 mega litres p.a
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Road accident summary Over 500 000 traffic accidents p.a Over 28 000 are fatal or lead to serious injuries Total cost: over R 13 billion 12.3 fatal accidents per 10 000 vehicles
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Main Goal Promote road traffic safety to effect decrease in road accidents, fatalities and injuries as well as contributing road traffic offences
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Pedestrian Safety Billboards (370) Bus Advertising (300) Electronic Screen @ 24 PSL matches Electronic Screens @ 40 garage forecourts Rank TV @ 10 biggest taxi ranks Message by Madiba ARRIVE ALIVE ADVERTISING
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ARRIVE ALIVE MASS COMMUNICATIONS Television Advertising Road Active Station Advertising (11) Commercial Radio Advertising Community Radio Stations (30) Print Advertising: 4 x Sunday (30) Print Advertising: 10 x magazines
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ARRIVE ALIVE PUBLIC RELATIONS Pedestrians Road Shows (2 400)
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ARRIVE ALIVE MOBILIZATION Road Safety Cell of Excellence: BHP Billiton Joint co-operation with GRSP On-going initiatives with QASA and ARA Joint project with Fleetwatch for Moving Billboards (Decals)
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ARRIVE ALIVE SPONSORS Imperial Fleet Services: patrol vehicles (28) Total (SA): 100 000 Z-cards AC Marketing: 500 000 licence disks VW (SA): 10 000 window stickers Baby City: 10 000 “Baby on Board” stickers
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ARRIVE ALIVE SPONSORS SAB: production of print and electronic adverts ComutaNet: 30 000 foam caps Pick ‘n Pay: joint venture on electronic ads BP(SA): road safety messages on TV Engen: 10 000 water bottles
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ARRIVE ALIVE PUBLICITY MATERIAL 2 100 00 Leaflets (3 themes) 210 00 Posters (3 themes) 100 000 Bumper Stickers 5 000 Road Safety Info Kits
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ARRIVE ALIVE SPECIAL EVENTS RTS Milestone Event World Remembrance Day Road Safety Week Limpopo Eclipse Arrive Alive December launch Arrive Alive Info Centre
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PEDESTRIAN SAFETY Junior Traffic Training Centres - completed 15 of the 19 JTTCs Scholar patrol - Expand the programme - Manual completed and ready for printing - One national uniform
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HAZLOCS Completed 350 checklists – business plan Improved hazlocs in 5 of the 9 provinces
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VISIBILITY Distributed 82 000 reflectives to all provinces (8 800 each) Target schools, informal settlements and industrial sites
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Community structures Local, regional, provincial and national Funds set aside Walk safely
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Prof. in Traffic Fraternity Evaluation of colleges Registration of colleges (NRTA): completed All 11 colleges evaluated and graded Challenge: equipment, facility upgrading Ad hoc inspections
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New EDL Qualification Upgraded qualification for examiners: completed Entry requirement revised to Grade 12 New curriculum and assessment criteria developed Developing refresher courses for trained examiners
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New EOV Qualification Upgraded qualification for examiners: completed Entry requirement revised to Grade 10 New curriculum and assessment criteria developed Refresher courses for trained examiners
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Prof. status of Traffic Officers National assessment criteria and standard accepted Minimum national entry requirement implemented Drafting 1-yearly curriculum All trainers evaluated and graded Training updated to NRTA and relevant legislation
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Image of the Profession New salary scale for Traffic Officers Provincial acceptance of proposal for one national uniform Provincial acceptance of proposal for one national rank structure
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Conclusion Thank you and Arrive Alive !!!!
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