1. Prepared at 25 August 2014

2. DFS Hong Kong International Airport X’mas 2014 Gift Wrapping Service

3. X’mas DFS Promotion at HKIA Gift Wrapping Service Theme: X’mas Promotion Period: 1 Dec 2014 – 3 Jan 2015 Promotion Time: 09:00 – 21:00 Promotion Location: 1. Hong Kong International Airport, Terminal 1, L6, East Hall, opposite to Money Exchange Centre 2. Hong Kong International Airport, Terminal 1, L6, East Hall, opposite to Versace Product Display: Up coming products of DFS Brand in Snow Globe Service Area – Gift Wrapping service provided to every traveler and people coming from HKIA – Interactive Photo booth service

4. X’mas DFS Promotion at HKIA Gift Wrapping Service Traffic Driving mechanism: Objectives increase the traffic and the sales in DFS Shops Gift wrapping service for travelers who bought products in HKIA Interactive Photo Booth given to every traveler experience a tailor made animation and share to their beloved one. They can also get a instant photo at DFS Shop. Brand Booklet given to every traveler passing by the gift wrapping zone introducing the DFS Brand portfolio

12. X’mas DFS Promotion at HKIA Interactive Photo Booth Step 1: * Layout for reference only

13. X’mas DFS Promotion at HKIA Interactive Photo Booth Step 2: * Layout for reference only

14. X’mas DFS Promotion at HKIA Interactive Photo Booth Step 3: * Layout for reference only

15. X’mas DFS Promotion at HKIA Interactive Photo Booth Step 4: * Layout for reference only

16. X’mas DFS Promotion at HKIA Interactive Photo Booth Step 5: * Layout for reference only

17. X’mas DFS Promotion at HKIA Interactive Photo Booth Step 6: After email or upload to their Facebook, travelers can get a instant photo from photo booth counter at DFS shop. * Layout for reference only

18. Gift Wrapping Service Package Ballpark (1 Location) ItemDescriptionAmount 1.Creative Design & Artwork Development and Event Management1,086,000 > DFS Gift Wrapping Zone Decoration (1 location) -Snow Globe with 3D Fabric Glass Statues x 1 -Gift Wrapping Counter x 2 -Interactive Panel with Program x 3 -Floor Sticker x 1 -Production Documents 2.Gift Wrapping Materials450,000 -Gift Wrapping Paper -Bow Ribbon Making with Ribbon -Greeting Card -Gift Paper Bag (2 versions) -Tentcard (2 versions) -Brand Booklet -Color Separation 3.Provision of Gift Wrapping Zone311,500 -Gift Wrapping Counter Promoter x 2 (with Uniform) -Interactive Panel Promoter x 1 (with Uniform) -DFS Shop Counter Promoter x 1 (With Uniform) -Cleaning Staff x 1 -Security x 1 Total:1,847,500

19. Gift Wrapping Service Package Ballpark (2 Locations) ItemDescriptionAmount 1.Creative Design & Artwork Development and Event Management1,592,000 > DFS Gift Wrapping Zone Decoration (2 locations) -Snow Globe with 3D Fabric Glass Statues x 1 -Gift Wrapping Counter x 2 -Interactive Panel with Program x 3 -Floor Sticker x 1 -Production Documents 2.Gift Wrapping Materials700,000 -Gift Wrapping Paper -Bow Ribbon Making with Ribbon -Greeting Card -Gift Paper Bag (2 versions) -Tentcard (2 versions) -Brand Booklet -Color Separation 3.Provision of Gift Wrapping Zone600,000 -Gift Wrapping Counter Promoter x 2 (with Uniform) -Interactive Panel Promoter x 1 (with Uniform) -DFS Shop Counter Promoter x 1 (With Uniform) -Cleaning Staff x 1 -Security x 1 Total:2,892,000

20. Thank you