2. Outline

3. Judging Criteria

8. GoodBad Clean, well organized Alignment issues Lesson #1: The details matter.

9. GoodBad Covers essential items. Too much information. Know what to leave out! Lesson #2: Executive Summary They read it first, but you should write it last.

11. GoodBad Has a simple statement and a thorough statement. (See Lesson #5.) Lesson #3: You should be able to say it all in a minute or less.

12. Lesson #4: No one should wonder what problem you’re solving. GoodBad Talks about pain and its solution. Ahhhh! Another wall of text! Lesson #5: Sentences and paragraphs should be your last resort.

14. GoodBad Detailed coverage of market, risks, and competitive advantage (See Lesson #5.) Lesson #6: Know the market well and show you know it well.

15. GoodBad This section is about the quality of the team, not necessarily the plan. Some simple, flattering pictures would be nice. Lesson #7: They should know who you are, not just what you do.

16. GoodBad Standard, clear format Crazily optimistic Lesson #8: Overconfidence in pro formas tells a story of failure, not success.

17. GoodBad Interesting ideas for measurement Under researched and narrow in scope. Lesson #9: Social Impact is the most important consideration and motivation.

18. GoodBad Good coverage of investment and exits. Needs a more detailed use of proceeds. Lesson #10: Tell them what you need, and why it’s worth their time and money.

19. Lesson #1: The details matter. Lesson #2: Executive SummaryThey read it first, but you should write it last. Lesson #3: You should be able to say it all in a minute or less. Lesson #4: No one should wonder what problem you’re solving. Lesson #5:Sentences and paragraphs should be your last resort. Lesson #6: Know the market well and show you know it well. Lesson #7: They should know who you are, not just what you do. Lesson #8: Overconfidence in pro formas tells a story of failure, not success. Lesson #9: Social Impact is the most important consideration and motivation. Lesson #10: Tell them what you need, and why it’s worth their time and money.

20. Bonus Lesson

21. Bonus Lesson: A well researched plan persuades, even if they don’t read it.

22. Thank You socialventure.byu.edu