1. Semiotics
Study of Signs

2. The Arnolfini Marriage
Jan van Eyck 1434
Fashion
Head Dress
Heavy Clothing, Green
Bed
Dog
Shoes
Oranges
Cherries
Hands (1 and 2)
Eyes
Mirror
Broom
Chandelier

4. Diamond Engagement Ring Tradition

5. Terminology

6. Sign
Something that stands for something else (signifier)

7. Signified / Signifcation
DeBeers created this signification: Size of the diamond equates to amount of love and worth of the bride.
= =

8. Image: a collection of signs

9. Codes
Systems of signs

10. Decode
To read signs (what is being signified)

11. Denotation: Literal Meaning

12. Connotation: Ideology / Mythology

13. Terminology
Sign
Something that stands for something else (“signifier”)
Signified:
What the sign means
Signification
Meaning / the act of signifying
Decode
To read signs
Image:
A collection of signs
Codes
Systems of signs (e.g., bridal codes)
Denotation:
Literal meaning
Connotation:
Ideology/Mythology

16. De Saussure: Signs become defined by their differences with other signs in a system.

17. Barthes Denotation Connotation (Connotation obscuring Denotation)

18. Matthias Grunewald, Crucifixion, 1512-1515

20. Destabilization of a Sign
Example: Concorde Jet

22. Is this a symbol, icon, or index?

23. Symbol, Icon, or Index?

24. Symbol, Icon, or Index? Betty Crocker

25. Having the qualities of an icon Iconography: Use of icons Iconoclast
Iconographic:
Having the qualities of an icon
Iconography:
Use of icons
Iconoclast
Destroyer of Icons

26. Paradigmatic/syntagmatic

27. Critical Theory Some ideas that influence the way we read signs: Freudian (Psychoanalysis) Jungian Feminist Ethnic Marxist Semiotics

28. Freud: Id, Ego, Super Ego

29. Freud: Sublimation

30. Freud: Phallic Symbols

31. Freud: Phallic Symbols

32. Freud: “Penis Envy”

33. Freud: Fear of Castration