1. 1 The Conventional Wisdom of Data Josh James Founder and CEO, Domo

2. 2 One Hot July Night… The conventional wisdom is often wrong. Stephen Dubner, Freakonomics

3. 3 The Conventional Wisdom Throw back a cold one for baby.

4. 4 The Conventional Wisdom Hey doc, do you have a light?

5. 5 The Conventional Wisdom A kid in Utah can’t become the National College Player of the Year.

6. 6 The Conventional Wisdom Of course there’s a market for spray-on hair.

7. 7 The Conventional Wisdom The best software companies are built in Silicon Valley.

8. 8 Omniture #1 returning venture investment out of 1,008 VC investments in 2004 #2 performing IPO of 2006 2nd largest SaaS company after Salesforce.com 5,000 customers and 2,000 employees Sold Omniture to Adobe for $1.8 billion Largest enterprise SaaS infrastructure with 50,000 servers; 1.25 trillion transactions per quarter

9. 9 THE CONVENTIONAL WISDOM The team with the best data analyst wins.

10. 10 THE CONVENTIONAL WISDOM Executives have access to the important data.

11. 11 THE CONVENTIONAL WISDOM Business intelligence works.

12. 12 The Conventional Wisdom

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