1. Language Practice Unit Three Advertising

2. Vocabulary 1. Fill in the blank in each sentence with an appropriate form of the given word. 1. I have never worked for such a considerate __________; I think all the other __________ have the same opinion. (employ) 2. Without your ______________ he would never have been able to do it. (encourage) 3. The storm caused terrible ___________ along the coast. (destruct) employer employees encouragement destruction

3. Vocabulary 1. Fill in the blank in each sentence with an appropriate form of the given word. 4. With the world’s population increasing at the present rate, by the year 2050 it is feared there will be a serious food __________. (short) 5. Without your _________ he would never have been able to do it. (encourage) shortage assistant

4. Vocabulary 2. Fill in each blank in each sentence with one appropriate preposition or adjective. 1. Advertisers appeal ____ young people’s desire to conform. 2. Consumers are influenced by ads and often buy _____ impulse. 3. The advertiser is creating a demand _____ his product. 4. A policeman has to keep ____ his toes all the time he’s on duty. 5. There are ads that warn ____ bad breath or body odor. of to on for on

5. Vocabulary 3.Complete each of the following sentences with a proper word from the box. Change the form where necessary. 1. It says on the bottle that the make-up will conceal freckles, scars and other minor skin _____________. 2. The music is too old-fashioned to __________ people any longer. 3. She inherited a ______________ fortune from her grandmother. 4. You must either _________ to the rules or leave the school. 5. All of us ______________ and just waiting for the order to start. conform violate commercial solid be on one’s toes appeal to blemish blemishes appeal to solid conform are on our toes

6. Example: 他们公司把钱花在广告上。 (spend…on) Their company spends money on advertising. 1. 任何违反交通规则的人都将受到惩罚。 (violate) Anyone ___________________________________ will be punished. Translation Put the following Chinese sentences into English by using the given words. Part of the sentences has been given. who violates the traffic regulations

7. 2. 关于爱情与生命的流行歌曲很吸引年轻大学生。 (appeal to) Pop songs about love and life _________________________________________. 3. 冲动购物的消费者常常买下他们并不需要的东西。 (on impulse) _______________________________ what they do not need. Translation Put the following Chinese sentences into English by using the given words. Part of the sentences has been given. appeal to young college students very much Consumers often buy on impulse

8. 4. 校园暴力的上升提醒教育者们部分学生严重的心理问题。 (warn of ) Increasing violence at the campus _________________________________________ of some students. 5. 随着华盛顿峰会的临近，所有警察严阵以待。 (Washington summit, be on one’s toes) All policemen have to keep ________________________________________________. Translation Put the following Chinese sentences into English by using the given words. Part of the sentences has been given. warns educators of the serious mental problem on their toes with the coming of Washington summit

9. THANK YOU!