1. SWOT
Dr. Norris Dorsey

2. Agenda Review What is SWOT SWOT analysis and strategy formulation
Assignment clarification

3. Review of SWOT
SWOT analysis is a comparison of strengths, weaknesses, opportunities, and threats that help executives formulate strategy.
Analysis of internal strengths and weaknesses
Analysis of external opportunities and threats
Trends in corporate strategy

4. SWOT Analysis www.marketingteacher.com
Strengths
Weaknesses
Opportunities
Threats

5. Strengths
Pull ideas from people with a variety of experiences & backgrounds/expertise
Gets the job done faster
Two or more heads are better than one
Learn something new from someone else
Benefits from strengths of numerous people
Get inspired by others (hopefully)
Get to learn/work on ideas/concepts you might not have thought of on your own
There would be a competition so that employees would work harder and to reach their goals.
Opportunity to learn from other members. Others can use this skills when you are lacking
Diversity of ideas, varying points of view
Brainstorming, coming up with ideas & points that other teammates might have missed
Bring in different skills
Split up different tasks; everyone does their best
Common Goal where sum of parts greater than individuals results in higher achievement
More ideas presented, more creative
Generate better ideas than what is possible by yourself
If the team has mutual respect, everyone aspires to work hard and for the good of the group
Leadership skills are important
Creative and think outside of the box
Innovation, original thoughts and concepts

6. Weaknesses May be difficult to reach consensus
Slows down if one or more person fail to do the job assigned
Too many cooks spoil the soup
Schedules may not line up and it’s hard to meet
Personalities can clash and stop progress
Wrong personality match
One person may end up working harder just to have the project done
Personalities, may get a domineering personality, or someone does not pull their weight
People with difficulty delegating or trusting the work of others may end up frustrated or being a controlling team member
Conflict of personalities might cause problems
Things may not get done in timely manner, if there’s no organizes/planner in the group
Different personalities/characters that collide and make it hard to work constructively
Best idea may not prevail depending on consensus of group
Incentives may be different
“Pass the buck” mentality
If someone is not as strong in an area, the team may not want to work for that person to understand
If people in the group have major disagreements they can’t put to a solution
Differences within the team days delivery of “product” differences hinder fast decision making
Initial uncertainty, personalities blend

7. Opportunities
Opportunity to gain new insights and develop leadership skills
Meet new people
To learn something new/or you don’t know from others
Opportunity to notice their abilities and powers
To emerge as a leader, show leadership, team-motivation skill
Develop interpersonal skills
To learn much more than just what the project could have enable you to
To learn new technical skills
Realizing your shortcomings or mistakes through your teammates observations
Be able to teach other teammates something you’re good at
Acquire more leadership skills and learn to push one’s own ideas
Develop teamwork skills
Learn how to take different approaches to similar problems
Get inspired from different ways of solving problem
Learn from people who have more “ real world” experience
Learn new approach to solving problems
Build leadership skills in a safe environment

8. Threats Inertia “ Bogged down in committee”
Be underappreciated and have no opportunity to shine
Someone taking credit for what you did
“If a leader is assigned, they may receive the majority of the credit if a job is well done”
People who are not willing to put forth the same amount of effort as everyone else
Personalities may clash and cause friction, thus causing tension in the year resulting in less than desirable results
Totally different approach by different characters that endangers a healthy process
Assume other people will do what is required
Nobody will take the responsibility
Company promises there will not be layoffs at the end of the day, there are layoffs
Different and not widely tested approaches can significantly kills a company/business/organization
Can be difficult to get many people in the same place at the same time-scheduling conflicts
Different approaches to dealing with others and managing others
Powerful personalities can derail team dynamics

9. Trends
Successful projects seem to benefit more from groups as apposed to individual work
“Electronic advancement, calendar sharing, ease of sharing information. People no longer has to meet in person” – Jessie R
Learn to adjust to other personalities
Technology helping to organize
Learn different mind sets from each other
More ideas
Trends can substantially open a new market/ business. However, you need creativity and be also firm on the ground