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Published byPeter Christopher Newton Modified over 9 years ago
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Glory Days How to Cultivate Alumni Support
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Why Reach Out? Source of history & knowledge Mentors Annual Donors Planned Givers
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How Do I Find My Alumni? Contact through reunions Database – Google Forms, Filemaker, others Website Facebook
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Keeping in Touch Database Database Registration (Privacy considerations) Reunion Services News from Home Constant Contact Newsletters Social Media https://www.facebook.com/ MidwayHSAlumni https://www.facebook.com/ MidwayHSAlumni Question: Does the affinity you have for your college/university translate to your high school experience?
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Legal Considerations ThisNot This
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Cultivation/Stewardship
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Possible Events to Build Support MISD Graduate Staff Members The Nifty Nineties The Crazy Eighties
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Homecoming Reunions at Football Game Decade ReunionsTour the School
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Decade Birthday Parties
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Solicitation
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Distinguished Alumni/Service Event
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Athletic Hall of Fame Recognition WallHonorees
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Targeted Asks Teacher Tributes/Memorials Class Gifts Following Reunion Back to School Supplies - JJ Baskin, “The Gang’s All Here: Alumni Development, Relationships & Success – Texas Education Foundation Network, 4/5/2013 Other Strategies
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Current Case Study Denise Root, Executive Director Cedar Hill ISD Education Foundation
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History Alumni Directory Database shared with the ISD ISD and EF assist with 10 year class reunions 1980 and earlier organize their own reunions Athletics drives alumni reunions/Hall of Fame
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Longhorn Legacy Social media driven alumni campaign Reconnect alumni with the district Gather information – contact info, occupation Speaker’s bureau Walls of Fame w/photos and current occupation RAISE MONEY!
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Five50 Campaign Challenge the last 50 classes to each raise $5,000 Cedar Hill community donation category Three categories of directed support Legacy Scholarship Legacy Grant Legacy Fund Student Support Learning Experiences School Environment
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Mechanics www.causevox.com – online fundraising/crowdfunding Social media driven Facebook, Twitter, Email, and CHISD website to promote Multiple promotional videos Year-end letters
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Results LOTS of Likes Alumni agreeing they need to get behind this BUT not a lot of donations so far
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Summary Alumni relationships were not cultivated prior to campaign Need to have Identified class leaders Contacted them to get buy-in Asked them to agree that they would donate Ask them to network with other alumni
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Contact Information Suzi Pagel, CFRE Executive Director Midway ISD Education Foundation 13885 Woodway Drive Waco, TX 76712 254.761.5614 Suzi.pagel@midwayisd.org MidwayHSAlumni C. Denise Root Executive Director Cedar Hill ISD Education Foundation 285 Uptown Blvd., Bldg. 300 Cedar Hill, TX 75104 972.291.1581 X 4047 Denise.Root@chisd.net
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