1. Agriculture Development
PPP Model for
Agriculture Development
In Ninh Thuan Province
Dec. 9th 2014
CJ Vietnam HQ
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2. - Contents - About CJ Principles of CSR & CSV Activities in Vietnam
PPP Model for Agriculture Development

3. CJ has 4 core business portfolios and now operates in 23 countries
Global Lifestyle Leader
About CJ
CJ has 4 core business portfolios and now operates in 23 countries
CJ has built up global competitiveness over the last 40 years by providing customers around the world with the strongest corporate value, powered by consistent innovation. CJ is accelerating its strategy to go global by vigorously entering into major regions of the world based on its experiences and capabilities. 1

4. Global Lifestyle Leader
Principles of CSR/CSV
CJ strives for Corporate Social Responsibility and Creating Shared Value
CSV
CSR
Shared
Growth
Cultural
Prosperity
Social Minor
Group
Sustainability
Employee
Participation
Business
Connection
SMB
Agriculture
Globalizing K-Wave
Fostering Creative Industry
Job Creation
Innovative Product/Service
Health, Education, Culture 2

5. Various projects are in progress in Vietnam
Global Lifestyle Leader
Activities in Vietnam
Various projects are in progress in Vietnam
CJ Baking Academy
National Taekwondo Team Sponsorship
ToTo’s Film Making Class
Movie for Everyone
CSR
CSV
Developing Agriculture Value-Chain in Ninh Thuan
Co-producing Drama & Co-Investment Local Movies
CJ actualizes the spirit of CSV with 3 key-words to meet the changing needs of society 5

6. 4-Party Cooperation PPP Model with Saemaul Movement (Nong Thon Moi)
Global Lifestyle Leader
PPP Model for Agriculture Development
4-Party Cooperation PPP Model with Saemaul Movement (Nong Thon Moi)
KOICA
Agricultural Infra
ODA Funding
PPP
(CSR+CSV)
Farmer
KOICA
Agri-Pro
MARD
Ninh Thuan
PPC
Syndenta
K-Water
Public
MARD
NT PPC
Licensing & Admin
Organizing Farmers
Agricultural Technology
Purchasing
Project Funding CJ
CJ actualizes the spirit of CSV with 3 key-words to meet the changing needs of society
Private
(Experts)
Agricultural Solution
(Seeds, Fertilizer, Irrigation..) 6

7. Implementing Agencies
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PPP Model for Agriculture Development
Project Summary
Project Site
Tam Ngan 2 Town, Lam Son Commune,
Ninh Son District, Ninh Thuan Province
Residents
1,149 (250 Households)
Annual Income
U$200~250 / household
Implementing Agencies
CJ & KOICA
Funding
50:50
CJ actualizes the spirit of CSV with 3 key-words to meet the changing needs of society 7

8. PPP Model for Agriculture Development
Global Lifestyle Leader
PPP Model for Agriculture Development
Project Summary (Cont,.)
Goal
Improving Value Chain in Vietnam’s Rural Area
Activities
Enhancing Self-Sustaining Ability for Development (Self-Disciplined)
- Improving Capability of Self-Governance & Living Environment
Improving Economic Environment (Contract Farming)
- Increasing Agricultural Productivity & Supplying Agricultural Products
(Farmer) Eradicating Extreme Poverty and Hunger
(VN Govt) Ensuring Environment Sustainability
(KR Govt) Developing a Global Partnership Program
(CJ) Securing Competitive Sourcing Infra
Implications
CJ actualizes the spirit of CSV with 3 key-words to meet the changing needs of society 8

9. (MARD-NT PPC-KOICA-CJ)
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PPP Model for Agriculture Development
Project Procedures
Dec.
2013
Apr.
2014
May
2014
Oct.
2014
Nov.
2014
Dec.
2014
Jan.
2015
Signing MOU
(KOICA-CJ)
Approval of Project
(NT PPC)
Remittance of
Project Budget
Project Plan
(KOICA-CJ)
Project Steering Committee,
Project Office (CJ-KOICA),
Project Mngt Unit (NT PPC)
Establishment
CJ actualizes the spirit of CSV with 3 key-words to meet the changing needs of society
Signing MOU
(MARD-NT PPC-KOICA-CJ)
Registering PO Seal
Open Account 6

10. PPP Model for Agriculture Development
Global Lifestyle Leader
PPP Model for Agriculture Development
Suggestions
Simplifying Administrative and Approval Procedures
- Classifying the definition of the project (PPP or NGO)
- Standardizing the Relevant Documents for prep. and review
Favorable Policy Scheme Development for Organizing Farmers
- Inducing Farmers to Join the project VOLUNTALILY and to make the Organization (Cooperative, Commercial Farm….)
CJ actualizes the spirit of CSV with 3 key-words to meet the changing needs of society
Promoting Local Research Centers (R&D)
- Supplementing Facilities and Equipments
- Assigning Projects regarding Climate, Land, Seeds, Water, Cultivation Technology, Farming Machines, etc 6

11. Photos Before After Global Lifestyle Leader
Kindergarten and Village Hall
Toilet in the Village Hall
CJ actualizes the spirit of CSV with 3 key-words to meet the changing needs of society 9

12. Photos Global Lifestyle Leader
CJ actualizes the spirit of CSV with 3 key-words to meet the changing needs of society 10

13. Photos Global Lifestyle Leader
CJ actualizes the spirit of CSV with 3 key-words to meet the changing needs of society 11