1. High Fidelity: Translating the evidence- base into real world settings Dr Jo Holliday, Research Fellow, Cardiff University Sally Good, Chief Operating Officer, DECIPHer Impact Potential conflict of interest: Sally Good is the Chief Operating Officer at DECIPHer Impact Ltd, a not-for-profit company wholly owned by the Universities of Bristol and Cardiff set up to licence and support the implementation of effective health promotion interventions.

2. Background  Health promotion interventions inherently complex

3. Background  Health promotion interventions inherently complex  Presents challenges for  standardization of delivery  evaluation  Pragmatic trials incorporating process evaluation can provide insight into  where variation occurs  why it occurs and  implications of this for wider implementation

4. Aims of study  Discuss issues of fidelity of intervention delivery encountered within A Stop Smoking in Schools Trial (ASSIST)  Describe the systems established to ensure translation of positive trial findings into real-world settings.

5. The ASSIST Programme  A school-based, peer-led smoking prevention programme  Encourages new norms of smoking behaviour by training influential Year 8 students to work as ‘peer supporters’  Peer supporters identified as influential by peer group  Peer supporters trained during school time but off school site  Peer supporters have informal conversations with other students  Support sessions held in school

6. Evaluation of the ASSIST Programme  Evaluated in a pragmatic RCT with integral process evaluation  Involved 10,720 students from 59 schools at baseline  Demonstrated a 22 % reduction in the odds of being a regular smoker in intervention schools compared with control schools (Odds ratio 0.78 CI: 0.64-0.96) using follow- up data collected at three time points over two years

7. Methods StageSourceMethod and number Peer nominationResearchers and sessional staff involved in administration of peer nomination questionnaire in 30 intervention schools Self-complete questionnaires (n= 319) Peer supporter recruitment, training and follow-up sessions Two researchers in four schools selected for in-depth process evaluation Trainers who conducted the recruitment meeting, training and follow-up sessions in 30 intervention schools Non-participant observation Recruitment (n= 3) Training (n= 4) Follow-up session 1 (n= 4) Follow-up session 2 (n= 3) Follow-up session 3 (n= 4) Follow-up session 4 (n= 3) Self-complete questionnaires (n= 583) Post-intervention semi-structured interviews (n= 11) Post-interventionSchool staff in 30 intervention schools who were involved with the intervention Self-complete questionnaires (n= 24)

8. Results Variations observed in terms of:  Peer nomination and recruitment  Venues  Length of sessions  Intervention timetable  Trainer to student ratios  School staff involvement  Training approach

9. Early implementation of ASSIST  Learning from trial incorporated into detailed documentation  ‘Training the Trainers’ guide  ASSIST programme manual  Monitoring process of early roll out enabled refinement of programme  Wales  A London Borough  A Primary Care Trust in the South West

10. Quality Assurance Scores 10

11. What we have done to enable ASSIST to be implemented  Not-for-profit company - DECIPHer Impact formed in March 2010  Wholly owned by Cardiff University and the University of Bristol  Five board directors (two from each University and an independent Chair)  Chief Operating Officer and new Chief Executive Officer  Offices near Bristol

12. What we have done to enable ASSIST to be implemented

13. Maintaining fidelity through DECIPHer Impact Ltd  Provision of training to ensure a consistently high standard  Provision of a comprehensive programme Manual and regular updates to good quality materials  Support and monitoring of implementation  A comprehensive Quality Assurance Framework including:  observation of delivery  student feedback  school feedback  self-assessment

14. Evidence-based but not prescriptive  Recognition that every customer is different  Provision of a framework and guidance to work within based on our experience of implementing the programme  Flexibility is built in and includes:  Traffic light system  Suggestions to extend or shorten activities  Examples of different ways to achieve objectives  Broad parameters to encompass different group sizes and backgrounds

15. Ongoing Customer Support through DECIPHer Impact Ltd  Academic guidance available to Company via Board of Directors  Working group provides customers with a direct conduit for feedback  Helpdesk ensures that customers can access support quickly and easily  Teleconferencing provides opportunities throughout the year for sharing best practice  Regular seminars and an annual conference enable sharing of best practice

17. Using ASSIST  Sold under licence for 3 year periods  Population based model  Banded licence fees based on the number of 10-14 year olds in a geographical area  Option for separate areas to cluster together to benefit from economies of scale  An indication of costs is £42 per student, including the licence fee, based on 6,000 students taking part in the programme over 3 years

18. UK rollout to date  Over 20,000 young people participated in 2011-2012  Our 3 early adopters have continued to use ASSIST for over 5 years  1 region of 13 Local Authorities  12 individual Local Authorities  2 Channel Islands  1 country

19. Contact and Acknowledgements Jo Holliday, Cardiff University: hollidayj1@cardiff.ac.uk Sally Good, DECIPHer Impact: sally.good@decipher-impact.com ASSIST: Prof R Campbell, Prof L Moore, Dr J Holliday, Dr S Audrey DECIPHer Impact: Directors: Prof R Campbell, Prof L Moore; Dr G Pierce-Jones, Dr D Sheader, Dr M Hughes, CEO: M Day, COO: S Good A Stop Smoking in Schools Trial was made possible by funding from the Medical Research Council (grant number G9900538). The writing of this paper was supported by DECIPHer, a UKCRC Public Health Research: Centre of Excellence. Funding from the British Heart Foundation, Cancer Research UK, Economic and Social Research Council (RES-590-28- 0005), Medical Research Council, the Welsh Assembly Government and the Wellcome Trust (WT087640MA), under the auspices of the UK Clinical Research Collaboration, is gratefully acknowledged.