1. March 3, 2011 Please Sign In SPORT CLUB FUNDRAISING WORKSHOP

2. ANNOUNCEMENTS

3. LEARNING OBJECTIVES After the presentation, clubs will be able to: State the importance of fundraising Set and evaluate SMART Goals Describe the fundraising process Provide specific fundraising examples their club can use Explain the process of attaining a sponsorship

4. CLUB BUDGET Key points: Budgeting is a year round process Track all expenses throughout the year Should be using a ledger excel or something of the sort Track all opportunities – Even though you didn’t take advantage of them (i.e. a missed tournament, a possible chance to get a speaker talk to your team, chance to get uniforms – Mostly due to low funding. Keep in mind when requesting money from SA, you will rarely get 100%. Do not be scared to aim higher – Just be able to justify what you need and why. Be prepared to work on budget before and during summer time. DO NOT WAIT UNTIL SCHOOL STARTS TO BEGIN THE PROCESS With proper budgeting, last minute fundraising or meeting for supplemental funds does not need to occur!

5. Brainstorm on how to get club members motivated to participate within program After receiving allocation from SA (if any), determine/plan fundraising program Set attainable goals for fundraising program Implement fundraising program for club If there is a need, request and show SA support for supplemental funding (how your fundraiser provided funds, but your club fell short of goal) Optimizing your club’s funding avenues Guide to Fundraising

6. IMPORTANCE OF FUND RAISING Supplement Student Association Funding Supplement to Member Donations Fundraising provides additional income for your club. Emergency Use Last-minute Events National competitions Uniforms Contracts, Fees, and Bills (i.e. staffing such as lifeguards) Equipment

7. GOAL SETTING VERY IMPORTANT to set GOALS when Fundraising Team Individual GOALS should be specific, measurable, attainable, realistic, and timely. (SMART) Good example: Team goal is to raise $1,000 by July 1 by holding bake sales every Thursday at the Student Center until June 30. Poor example: We will raise $1,000’s of dollars by selling shirts. Post GOALS and status on website/social networking site

8. FUNDRAISING PROCESS Step 1 – Brainstorm with club Step 2 – Pick x number of ideas to pursue Step 3 – Find out which of the ideas is most beneficial to the club Step 4 – Narrow down to 1 fundraising idea Step 5 – Present idea to Assistant Director for Intramurals and Sport Clubs (A.D.) and Graduate Assistant for Sport Clubs and Aquatics (G.A.) Step 6 – Once approved by A.D. and G.A., make contact with organization if using an outside company to aid in the fundraiser Step 7 – Set Fundraising Goals (Individual and Team) Step 8 – Plan your fundraiser/event Step 9 – Assign duties to members of club Step 10 – Hold fundraiser Step 11 – Evaluate your fundraiser. Did it work? How can it be improved?

9. STEPS WHEN SELLING PRODUCTS Step 1 – Plan – Select start and end dates. Create a GOAL. Set deadlines. Identify purpose. Step 2 – Communicate – Motivate members to sell for club Step 3 – Sell – Choose a target group. (i.e. parents and friends) Step 4 – Collect – Be organized when collecting money and taking orders. Use a spreadsheet to stay organized. Step 5 – Order – Contact the company with your order. Step 6 – Distribute – Pick a distribution date – Are you offering pick up? Are you delivering?

10. DONATION LETTERS Send to friends, family, co-workers The letter should: State the purpose of the letter Include some background of your club Show your needs (financial) Request a donation Thank them SEE EXAMPLE

11. ENTERTAINMENT BOOK YUMMY LICKS LOLLIPOPS The 2011 Chicago Entertainment® Book – Sell for $20 Packed with over $14,500 worth of local coupons : 554 Restaurant Coupons Over $15,000 in Travel Deals 136 Attraction Discounts Movie Ticket Discounts 169 Shopping Coupons And Much More... Can earn up to 50% of each book sold. Yummy Licks Round Lollipops The club buys lollipops at $.25 each and sells them for $.50! Earn 50% profit for all lollipops sold Easy to carry everywhere you go – These fundraisers do well in schools and on college campuses. Low-cost product = more opportunities for potential buyers

12. CHICAGOLAND SPEEDWAY NIU PARKING SERVICES The Chicagoland Speedway in Joliet is always looking for groups to work their races that they host. (Usually 5-7 events total throughout the summer – NASCAR, IRL, etc..) Groups can choose to work admissions, ticket sales, or concessions. I did this with my fraternity for 1 NASCAR race and 1 IRL race 20 members raised $4,000 – Each person worked one 8 hour shift for each race. This is a great way to earn a lot of money for a club in a very short amount of time. NIU Parking Services lets groups work on football game days to assist with parking. Men’s Volleyball have been very successful with this in the past few years. (6 home games * 5 hours * $8.50 * 20 members = $5,100) Again, a fast easy way to fundraise!

13. SPONSORSHIPS Quick Note: Clubs and Sponsors should deal directly with each other. Recreation Services and Northern Illinois University will not be involved in your sponsorship process. What is a sponsorship: Sponsorship is “a cash and/or in-kind fee paid to a property…in return for access to the exploitable commercial potential associated with that property” (Ukman, 1995, p. 1) What can your sponsor get out of your relationship? It’s about the sponsor, not you.

14. SPONSORSHIPS (BENEFITS) For your Club: Additional money for club necessities Great experience for “real-world” (For those going into business after they graduate) For the Sponsor: Increased brand awareness Access to potential customers Connection to college students Place to advertise: on your website or on your jerseys

15. SPONSORSHIPS (HOW TO ATTAIN ONE) Identify and list potential prospects that could become sponsors. Do your research! Find out as much as you can about your prospect. Do they have money to spend on sponsorships? Do they sponsor any other organizations or sports teams/events. How does their sponsorship fit with your organization? Selling: Your job is to convince the prospect that by sponsoring your team, the benefits they will receive will outweigh their cost. I.E. Their name on shirts/jerseys, Visit to their business x number of times a week, or after practices/games, logos on your club’s website, patches on your jersey, posters/banners etc…

16. SOME EXAMPLES OF SPONSORSHIPS – CLUBS

17. MOTIVATING YOUR MEMBERS TO FUNDRAISE Not every member may be self-motivated when it comes to fundraising As a leader, it is your job to inspire and motivate Some ways to get your members on board: Fundraising for a purpose – Explain to each member the reasons why your club needs to fundraise, and what the potential gains are from it Set individual goals – Let the group decide and choose realistic fundraising goals Set a group goal – Let members know where you want the fundraiser to go Rewards – Give prizes to top sellers or reward those who met their goal DO NOT PUNISH THE GROUP IF GOAL ISN’T REACHED – This is bad for group morale More your team fundraises the less your team has to “donate” for your club to operate

18. MARKETING YOUR FUNDRAISER ALWAYS PUBLISIZE YOUR EVENT OR FUNDRAISER Let people know what you are doing and why you are doing it Give them enough time to act (do not start marketing the day before the fundraiser) WHERE TO MARKET: On and Off campus Send letters/ emails/ social media messages to friends, family, co-workers, and anyone else you want to be informed. Ask the Northern Star is they would like to write and article on your event HOW: Letters, Flyers, Posters, Tabling Events, Post on your website, Post at the Rec Center, Channel 20, Northern Star, etc…

19. EVALUATING YOUR FUNDRAISER After your fundraiser is complete, your club should ask these questions: Did we reach our GOAL? Why or Why Not? What would we do the same if to do this again? What would we do differently? Was every member involved? Would you do the fundraiser again?

20. SHOWING YOUR PROGRESS The club should deposit all funds raised into their SA checking account. This is important for two reasons: 1) SA constitution and bylaws state that you should not be using an outside checking account. 2) This shows evidence that your club is earning funds and fundraising This helps during budget and supplemental funds meetings!

21. MORE RESOURCES Our club website will be updated soon… Visit our club resources page. – We will start posting additional materials to this page (I.E. power points and materials from workshops, articles, and other important paperwork. BRAINSTORM! BE CREATIVE! Sometimes…… the most successful fundraiser is the most creative! Step outside the box!!! ANY QUESTIONS??????? THANK YOU FOR YOUR TIME!