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It’s Time to Fund Your Cause! Rick Reese FTA Funding Specialist 719-217-4825
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Questions for Nonprofit: “Nonprofit Founded ” -- “Your Vision & Mission” “If you could name 3 key things you look for in choosing a fundraising product, what would they be?” “Are there any immediate funding needs?” “Could you please give me an estimate of your supporter base?” “What are your organization’s short-term and long-term goals?” “Is there anyone other than yourself who will be making the final decision?” “Could you take me through the decision-making process for a new program such as ours?”
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Environmental Educational Social Religious Medical
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Clothes & Shoes Groceries Holiday Shopping Eating Out Entertainment Children Toys & Gifts Hobbies & Passions House Supplies Cell Phones Car, Motorcycle Parts Supplies Home Projects Music/Media Downloads Pharmacy Satellite TV Personal Care Pets Supplies School Books & Supplies Vacation & Travel Movie & Event Tickets Specialty Stores Shop, Save, Share, & Earn! Getting Paid to Do What We Already Do
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Your Name Here Organization’s Travel Site Provides access to the travel industry Your Organization earns 60% of the commission for travel booked on your site. Free Affiliate Account - 50/50 Cash Split Welcome Sue
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Organization’s Travel Site Your Name Here Provides access to the travel industry Your Organization earns 60% of the commission for travel booked on your site. ZamZuu Go Shopping! Extras
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Click to go Back Book Travel! Welcome to The Future of Online Distribution of Goods & Services Shop Over 800 Stores Online! A “One Stop Shop” On The Internet
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FTA Travel & E-commerce Program Purchase Personalized Travel & E-commerce Website $200 to join, $50 a month (Hosting Fee beginning in your 2 nd month) Access to billions of dollars worth of inventory o The same hotels o The same planes o The same cruise lines o The same stores (over 800 retailers) All available 24 hours a day, 365 days a year Receive 60% of the commission paid to FTA Turn Fun into Fortune!
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Supporters visit organization’s Travel & Shopping site to make online purchases Organization’s booking engine provides competitive online rates Organization receives funds paid by third party vendors Develop Marketing Campaign Internet Fundraising E-Commerce Model 60% of FTA’s Commissions
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Your organization earns commissions when members and supporters shop or book travel online 50 Shoppers generate $10 commission a month Raise $500 per month 100 Shoppers generate $10 commission a month Raise $1,000 per month 1000 Shoppers generate $10 commission a month Raise $10,000 per month Passive Internet Fundraiser
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FTA Travel Commission Examples FTA Travel Commission Examples www.fta-vacations.com/District 49 Group Hotel Sale Group Sale: $8000 FTA 10%: $800 RTA 60%: $480 Domestic Airfare Sales FTA Booking Fees: $2.50 Passengers: 3 Group Sale: $7.50 RTA 60%: $4.50 Note: Travel Commissions are paid on 25 th of each month after the travel is taken and the vendor has paid FTA (30 Days ). Group Cruise Travel Sale Group Sale: $20,000 FTA 16%: $3200 RTA 60%: $1920
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ZamZuu Shopping Commission Examples ZamZuu Shopping Commission Examples www.fta-vacations.com/District 49 Famous Footwear Product Purchased: $20 Zamzuu Commission 7%: $14 RTA 60%: $8.4 Best Buy Product Purchased: $2000 Zamzuu Commission 2%: $40 RTA 60%: $24 Note: Commissions are paid on 25 th of each month after YTB is paid Network Buying Power Example Network = 2000 Monthly Customer purchase: $100 Product Purchased: $200,000 ZamZuu Commission 5%: $10,000 RTA 60%: $6000
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Website Activation Key Milestones 1.Site Activation Meeting - Typically check box for “Travel” Program Only (includes shopping) - Use Organization’s FEIN -Organization’s Name: PRIMARY/SECONDARY - Point of Contact 2.Webmaster Meeting to Add “LINKS” to Org’s Website 3.Website Walkthru for Key People - Person who does buying, track funds, campaign manager, PTA, etc. 4. Marketing Meeting to Brainstorm, “How to Get the Word Out”
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Marketing Campaign Emails Flyers Text Messaging Facebook Twitter Refrigerator Magnets Internet Banner on website Bulletin Announcements Banners on School Buses
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Cyber Day Fundraising Project Plan Online Shopping & Booking Trends 2012, the U.S. Online Holiday Shopping Season a Record $42.3 Billion for the Nov-Dec! A 14% increase over 2011! Consumers spent $2 billion with online retailers on 2012 Cyber Monday. That’s an 18% jump from last year. 22% of purchases made on mobile devices! 2012 Black Friday online sales exceed $1.2 billion for the first time…topping store sales of 800 million! U.S. online travel spending reached $103 billion in 2012, up 9 percent from the previous year! Expedia- $2.2 B ttw, Amazon- $7.6 B ttw, Carnival- $16B ttw
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Super Bowl XLVII How Much Business Does the Super Bowl Bring In? Accommodations Food, Drinks, Apparel Sports Tickets Airfare Car Rental Vacation Packages Local Economy And other costs… 2013 Super Bowl $ 13 Billion FTA/YTB Travel & E-commerce Website
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Cyber Day Fundraiser Goal Identify purpose for fundraising campaign and target amount to raise. Objective Supporters stop by the organization’s website on “Cyber Day” and take a look before they shop or book. Spend minimum of $10.00. Schedule - Pick a CYBER DAY of the month to focus fundraising campaign 1 st – 15 th – 30 th, 2013 Holidays, Spring Break,…Year Round Fundraiser! Management Milestones Purchase personalized, full service, FTA Travel & Ecommerce Website Add Shopping & Travel “LINKS” to Organization’s Website Walk-thru website features with key participants Conduct advertising campaign - “To Get the Word Out” Advertise Campaign Slogan: “Stop n Look before You Shop or Book” or “Take a ______look before you shop or book.” Emails, Flyers, Text Messaging, Facebook, Twitter, Refrigerator Magnets, Internet Banner on website, Bulletin Announcements, Banners on School Buses, etc.
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Year Round Fundraiser Consumer Spending Trends 2013 Super Bowl: $13 Billion 2013 Valentine’s Day Spending: $23 Billion 2013 Spring Break: 1.5 Million Students Easter (2012): $17 Billion Mother’s Day (2012): $19 Billion Father’s Day (2012): $11 Billion Halloween (2012): $8 Billion
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Keys to Success Buy-in to a common goal & vision Simply request members & supporters… “Stop n Look before you Shop or Book! FREE Affiliate Program Registration – cash back in supporter’s pocket!
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Nonprofit Benefits Generate funds from existing network of members & supporters. Get paid for performance and productivity… no glass ceiling on earnings. Low participation rate still produces significant revenue. Trackable commissions and reporting for online shopping and travel bookings. Online purchases and changes are handled directly with the vendors. Travel commissions are paid by third party merchants, not your supporters. The campaign requires virtually no management overhead. Non-contractual. No Long-term Commitment.
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Next Step – Get Started Today Step 1: Set Up Organization o Purchase Travel & E-commerce Program Step 2: Marketing & Campaign Awareness o Get the Word Out to Members & Supporters It is time to fund your VISION!
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The Wrap It’s Time To Fund Your Vision! Internet Fundraising o Contact Information: Rick Reese, YTB Director 719-217-4825 rickandbrendareese@gmail.com
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