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Digital trends shaping e-commerce and content in South Africa
By Arthur Goldstuck SABDC Digital Technologies Summit, 18 March 2015
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The Internet of People 2010 December 2010: World map of Facebook connections
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Like turning on a light September 2013: World map of Facebook connections
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2015: Year of Smart explosion
Mobile Consumer in SA 2015, World Wide Worx
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Internet growth: no ceiling yet
Internet Access in SA 2015, World Wide Worx
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The Digital Participation Curve
The Digital Participation Curve reveals that the average Internet user needs to be online for 5 years or more before engaging actively with high-level applications like online retail and interactive applications. It emerges as a combination of experience, comfort with using the medium, confidence in the reliability of the medium, and trust in the medium.
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Economic participation rises
Internet Access in SA 2015, World Wide Worx
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The digital decade Internet Access in SA 2015, World Wide Worx
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Participation means Demand – and the rising curve means accelerating demand.
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Online Retail in SA 2015, World Wide Worx
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But not all demand is created equal
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Online Retail in SA 2015, World Wide Worx
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Online Retail in SA 2015, World Wide Worx
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Slow growth for content
Online Retail in SA 2015, World Wide Worx
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Average 3-month spend 2014 Online Shopping Study - MasterCard
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% spend shifting online
2014 Online Shopping Study - MasterCard
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The war for attention 2014 Online Shopping Study - MasterCard
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E-books hold steady 2014 Online Shopping Study - MasterCard
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Main purpose of visiting Web
2014 Online Shopping Study - MasterCard
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Main purpose of visiting Web
2014 Online Shopping Study - MasterCard
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Music holds the clues
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3 key trends
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1. Print books in decline Jonathan Nowell, Nielsen Book Preident, May 2014
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2. Tablet overtakes reader
Jonathan Nowell, Nielsen Book President, May 2014
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3. Adult fiction plateau Jonathan Nowell, Nielsen Book President, January 2015
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US adult fiction decline
Jonathan Nowell, Nielsen Book President, January 2015
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UK adult fiction decline
Jonathan Nowell, Nielsen Book President, January 2015
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No different in SA Jonathan Nowell, Nielsen Book President, May 2014
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3 Key challenges Ebooks far too expensive – while consumer confidence is falling. Tax on imports extending to “E”. Books too far down in list of national priorities. Requires bold action, not platitudes.
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3 Key policies Don’t treat books as a luxury.
Explore systemic means of bringing down cost. Protect publisher, retailer and consumer – but don’t penalise.
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3 Key actions Abolish VAT on books.
Abolish import duties on books. Abolish VAT on books. Fund open-sourcing of educational books
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The digital revolution demands innovation, not for smart technology, but for smart strategy.
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Thank you Arthur Goldstuck (011) 7827003 arthur@worldwideworx.com
Twitter: art2gee
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