1. Lesson 2.6 Competition for the Entertainment Dollar Copyright © 2014 by Sports Career Consulting, LLC

2. Competition for the Entertainment Dollar Discretionary Income: Money left to spend after necessary expenses are paid Copyright © 2014 by Sports Career Consulting, LLC LESSON 2.6 What is SEM?

3. Competition for the Entertainment Dollar Copyright © 2014 by Sports Career Consulting, LLC LESSON 2.6 What is SEM? There is only so much discretionary income available in today’s economy The competition for entertainment dollar increases when the economy is in a recession

4. Competition for the Entertainment Dollar Copyright © 2014 by Sports Career Consulting, LLC LESSON 2.6 What is SEM? The results of a Fortune poll released in May of 2009 showed discretionary spending in America to be at a thirty year low Regardless of economic conditions, the role of the sports and entertainment marketer is to find ways for consumers to spend those dollars with their organization

5. LESSON 2.6 What is SEM? Competition for the Entertainment Dollar Consider what you do with your leisure time… Where do you spend your entertainment dollars? What entertainment options are available to you in your community? Discussion Topic: Copyright © 2014 by Sports Career Consulting, LLC

6. LESSON 2.6 What is SEM? Competition for the Entertainment Dollar Let’s examine the many entertainment possibilities available to residents in the Denver Metro Area… Discussion Topic Copyright © 2014 by Sports Career Consulting, LLC

7. LESSON 2.6 What is SEM? Copyright © 2014 by Sports Career Consulting, LLC

8. What is SEM? LESSON 2.6 REVIEW (ANSWERS) 1) Explain the concept of competition for entertainment dollars Copyright © 2014 by Sports Career Consulting, LLC The role of the sports and entertainment marketer is to find ways for consumers to spend discretionary dollars with their organization. The competition for those discretionary dollars is always on the rise with new, innovative ways to entertain constantly being introduced to the market

9. LESSON 2.6 What is SEM? Blank Slide Available for Teacher Edits Copyright © 2014 by Sports Career Consulting, LLC