1. CPSC Public Presentation Catalogue Page Slide #1 Cleared presentations are to be filed in: V:\Cleared CPSC PowerPoint Presentations\ Use a file name that clearly identifies the CONTENT of the presentation, such as: “Imported Building Materials.ppt;” “Third Party Testing of Children’s Products.ppt” Title: Consumer Perceptions and Juvenile Product Hazards Content summary: A general discussion of consumer behaviors that designers of juvenile products should consider when designing child care products. To whom presented (name of group): The Internationals Consumer Product Health and Safety Organization (ICPHSO) Audience make up: Industry, Test Labs, Consumer Groups, and Regulators Date of delivery: Nov. 2, 2011 Created by: J. Midgett Delivered by: J. Midgett Useful information for others who use this PPT: jmidgett@cpsc.gov

2. Consumer Perceptions and Juvenile Product Hazards Jonathan Midgett, Ph.D. Office of Hazard Identification and Reduction ICPHSO, Seoul, Republic of Korea November 2011 These comments are those of the CPSC staff, they have not been reviewed or approved by, and may not necessarily reflect, the views of the Commission.

3. “I had never seen him do that before.” On the verge of developing a new skill Caregiver surprise The pace of development Surges of skills Critical periods Failure mode analysis Cultural context

4. “I just needed a break.” Desire for relaxing of supervision Convenience Entertain the baby Do not wake the baby – the need for quiet

5. “It looked safe.” Walls on sleeping products Loose restraints Desire to constrain child Using part of restraint

6. “It was more convenient.” Accessories not removed as intended One-handed actions Avoid the potential for partial assembly Ensure critical components cannot be bypassed

7. “The baby liked it.” Entertain the baby Electric features and battery hazards Storage parts and packaging given to infant

8. “Shush! You’ll wake the baby.” Worry of waking child Need for white noise Care from a distance

9. “I was in a hurry.” Assembly frustration Warnings Restraints Interim positions of adjustable products

10. “It didn’t fit.” Size and fit adjustments Removable restraints Removable padding Staged accessories

11. “It’s still good.” Handing down products to friends Reusing products with children born later Garage sale items Sentimental items

12. “It got dirty.” Washable covers Sheets Danger of blocking restraints and other safety features with sheets

13. “It was so cute.” Decorative elements and small parts Long sashes and bows

14. “He looked so cozy.” Soft bedding perceptions Placing children on the table or counter

15. Designers need to anticipate: Children on the verge of new skills Tired parents who want a break Features that provide timesaving shortcuts Features that appear safe Features that will get dirty during use Hazards associated with aesthetic features

16. Thank you! Jonathan Midgett, Ph.D. Children’s Hazards Team Coordinator Office of Hazard Identification and Reduction U.S. Consumer Product Safety Commission 4330 East West Highway Bethesda, MD 20814 (301) 504-7692 jmidgett@cpsc.gov