2. Persuasive Strategies and Propaganda Techniques

3. 5/23/2015Free template from www.brainybetty.com 2 Ethos making yourself seem trustworthy and honest reputation

4. 5/23/2015Free template from www.brainybetty.com 3 Dr. Oz

5. 5/23/2015Free template from www.brainybetty.com 4 Logos using logic, numbers, facts, and data to support your argument Four out of five dentists surveyed recommend…

6. 5/23/2015Free template from www.brainybetty.com 5 Pathos appealing to your audience’s emotions to identify with the writer's point of view

7. 5/23/2015Free template from www.brainybetty.com 6 Emotion happiness, joy, sadness, thankfulness, worry, etc. – but the most powerful emotion is…

8. 5/23/2015Free template from www.brainybetty.com 7 fear of not fitting in fear of being alone fear of being uncool fear of being afraid fear of discovery …FEAR!

9. 5/23/2015Free template from www.brainybetty.com 8 Kairos building a sense of urgency for your cause

10. 5/23/2015Free template from www.brainybetty.com 9 Loaded Language A word or phrase used to encourage your audience to lean in favor of your argument Words are chosen with positive or negative connotation EX-You don’t want vicious, leashless dogs roaming in our parks. Shut up vs. Be quiet EX- regime versus government, bureaucrat versus civil servant

11. 5/23/2015Free template from www.brainybetty.com 10

12. 5/23/2015Free template from www.brainybetty.com 11 Repetition driving the point across with the repetition of a word, catch phrase, or song

13. 5/23/2015Free template from www.brainybetty.com 12 Bandwagon join the crowd be “in” everyone is doing it

14. 5/23/2015Free template from www.brainybetty.com 13 Flattery an attempt to praise through complimentary and excessive flattery; insincere

15. 5/23/2015Free template from www.brainybetty.com 14 Otherness the opposite of bandwagon not everyone does this, but you are special so you should

16. 5/23/2015Free template from www.brainybetty.com 15 The few. The proud. The Marines.

17. otherness