1. The Bay Bridge Alliance will offer the Presenting Sponsor the opportunity to share in a unique regional, national, and international event demonstrating the pride and accomplishment of the completion of the new East Span of the Oakland-San Francisco Bay Bridge, the largest infrastructure project in the United States. The Bay Bridge Alliance will offer the Presenting Sponsor the opportunity to share in a unique regional, national, and international event demonstrating the pride and accomplishment of the completion of the new East Span of the Oakland-San Francisco Bay Bridge, the largest infrastructure project in the United States. Sponsorship Opportunity A “Once in a Hundred Years” Sponsorship Opportunity

2. On Labor Day weekend 2013, the Bay Area community will come together for a huge celebration of the opening of the new, iconic Bay Bridge. As the single largest public infrastructure project in California’s history, the new Bay Bridge stands as the most significant public works project in the last 100 years.

3. More than just an architectural and engineering triumph, the new Bay Bridge is a symbol of the Bay Area’s position as the global center of innovation. Its opening marks not only the advent of a new architectural and engineering icon, but the end of a decades-long effort to deliver seismic safety to the region’s transportation network following the 1989 Loma Prieta earthquake.

4. The 2013 Opening Celebration will feature a full day and a half of planned community events including the ceremonial chain-cutting to officially open the bridge, followed by a “once in a hundred years” opportunity for public access to the bridge which includes a family bridge walk, a bridge run/race, and a bicycling event across the bridge.

5. An evening Gala Reception and Dinner hosted by local, state and national dignitaries will take place on Treasure Island followed by a live concert and a spectacular fireworks display along the full span of the Bay Bridge. The evening event will culminate in the official lighting of the new span and suspension tower.

6. A significant community component of the Bay Bridge project is the construction of a new public park and facility at the foot of the bridge. The new Gateway Park and public facilities will be dedicated in honor of the bridge opening and accompanied by community events that will occur through a series of public arts and education events leading up to the Labor Day Opening.

7. the events through various multimedia outlets. The Labor Day events are expected to draw at least 500,000 participants across the Bay Area, with millions more following

8. Commemorative Bay Bridge Fare Card  Exclusive sponsor logo to appear on collectible Clipper Card (500,000) featuring Bay Bridge and on accompanying commemorative envelope jacket listing highlights of Bay Bridge Opening Celebration  Exclusive sponsor logo to appear on collectible Clipper ® Card (500,000) featuring Bay Bridge and on accompanying commemorative envelope jacket listing highlights of Bay Bridge Opening Celebration Presenting Sponsor $3,000,000

9.  Opportunity to increase company brand awareness through direct exposure to active consumers, government leaders, and community stakeholders while increasing image as a community-minded corporate citizen supporting the Bridge Opening Celebration  Potential designation of company product as the “Official Product” of the Bridge celebration  Sponsor acknowledgement/company logo displayed on large screens at Treasure Island concert (25,000 guests) and VIP Gala (500 guests) Brand Awareness Presenting Sponsor $3,000,000

10. Employee Participation  Employee participation and team building opportunities in Bridge Walk, Run, and Bike events  Employee participation and team building opportunities in all community arts and education programs with the Oakland Museum, the Exploratorium, Lawrence Hall of Science, and the Bay Area Discovery Museum. Prominent placement of corporate logo at all community arts and education programs Presenting Sponsor $3,000,000

11. Media Exposure  Main Stage placement of corporate logo at all Opening Celebration venues  Prominent placement of corporate logo on Opening Celebration website  Prominent placement of corporate logo on all Bridge Walk, Run, and Bike events (250,000 participants)  Sponsorship recognition in commemorative program book  Full-page ad in official commemorative program book  Acknowledgement on wall plaque in Sawtooth Building at the new Gateway Park  Sponsor recognition in Opening Celebration press releases and communications Presenting Sponsor $3,000,000

12. VIP Opportunities  Speaking Role at the Ceremonial Chain Cutting  Speaking Role at the Gala Reception hosted by local, state and national dignitaries  Sponsor acknowledgement from podium at Chain-cutting Ceremony and Gala  Ten VIP tickets to the Chain-cutting Ceremony  Opportunity to offer a company product as a gift to Gala sponsors and attendees  Photo Opportunities with VIPs  Two Seats at the Head Table at Gala Dinner  20 VIP tickets to the VIP Gala Dinner  40 tickets to the VIP Hospitality Tent for Evening Concert and Fireworks Display Presenting Sponsor $3,000,000

13.  Opportunity to increase company brand awareness through direct exposure to active consumers, government leaders, and community stakeholders while increasing image as a com- munity-minded corporate citizen supporting the Bay Bridge Opening Celebration  Potential designation of company product as the “Official Product” of the celebration  Sponsor acknowledgement/company logo displayed on large screens at Treasure Island concert (25,000 guests) and VIP Gala (500 guests) Brand Awareness Lead Sponsor $1,000,000

14. Media Exposure  Main Stage placement of corporate logo at all Opening Celebration venues  Prominent placement of corporate logo on Opening Celebration website  Prominent placement of corporate logo on all Bridge Walk, Run, and Bike events (250,000 participants)  Sponsorship recognition in commemorative program book  Full-page ad in official commemorative program book  Acknowledgement on wall plaque in Sawtooth Building at the new Gateway Park  Sponsor recognition in Opening Celebration press releases and communications Lead Sponsor $1,000,000

15. Employee Participation  Employee participation and team building opportunities in Bridge Walk, Run, and Bike events  Employee participation and team building opportunities in all community arts and education programs with the Oakland Museum, the Exploratorium, Lawrence Hall of Science, and the Bay Area Discovery Museum.  Prominent placement of corporate logo at all community arts and education programs Lead Sponsor $1,000,000

16. VIP Opportunities  Speaking Role at the Gala Reception hosted by national, state, and local dignitaries  Sponsor acknowledgement from podium at Chain-cutting Ceremony and Gala  Ten VIP tickets to the Chain-cutting Ceremony  Opportunity to offer a company item as a gift to Gala VIPs and attendees  Photo Opportunities with VIPs  Two Seats at the Head Table at Gala Dinner  Twenty VIP tickets to the Governor’s Gala Dinner  Corporate Hospitality Suite for Evening Concert and Fireworks Display Lead Sponsor $1,000,000

17. Brand Awareness  Opportunity to increase company brand awareness through direct exposure to active consumers, government leaders, and community stakeholders while increasing image as a community-minded corporate citizen supporting the Bay Bridge Opening Celebration  Potential designation of company product as the “Official Product” of the celebration  Sponsor acknowledgement/company logo displayed on large screens at Treasure Island concert (25,000 guests) and VIP Gala (500 guests) Cable Sponsor $500,000

18. Media Exposure  Prominent placement of corporate logo at all Opening Celebration venues, including all Bridge Walk, Run, and Bike events (250,000 participants), plus official website  Sponsorship recognition in commemorative program book  Full-page ad in official commemorative program book  Acknowledgement on wall plaque in Sawtooth Building at the new Gateway Park  Sponsor recognition in Opening Celebration press releases and communications Employee Participation  Employee participation and team building opportunities in Bridge Walk, Run, and Bike events  Employee participation and team building opportunities in all community arts and education programs with the Oakland Museum, the Exploratorium, Lawrence Hall of Science, and the Bay Area Discovery Museum. Prominent placement of corporate logo at all community arts and education programs Cable Sponsor $500,000

19. VIP Opportunities  Corporate Hospitality Suite for Evening Concert and Fireworks Display  Speaking Role at the Gala Reception hosted by national, state, and local dignitaries  Sponsor acknowledgement from podium at Chain-cutting Ceremony and Gala  Ten VIP tickets to the Chain-cutting Ceremony  Opportunity to offer a company item as a gift to Gala VIPs and attendees  Photo Opportunities with VIPs  Two Seats at the Head Table at Gala Dinner  Twenty VIP tickets to the VIP Gala Dinner Cable Sponsor $500,000

20. Brand Awareness  Opportunity to increase company brand awareness through direct exposure to active consumers, government leaders, and community stakeholders while increasing image as a community-minded corporate citizen supporting the Bay Bridge Opening Celebration  Sponsor acknowledgement/ company logo displayed at Treasure Island event (25,000 guests) and VIP Gala (500 guests) Media Exposure  Placement of corporate logo on Opening Celebration website  Placement of corporate logo on all Bridge Walk, Run, and Bike events (250,000 participants)  Half-page Sponsorship recognition in commemorative program book  Acknowledgement on wall plaque in Sawtooth Building at the new Gateway Park  Sponsor recognition in Opening Celebration press releases and communications Anchorage Sponsor $250,000

21. Employee Participation  Employee participation and team building opportunities in Bridge Walk, Run, and Bike events  Employee participation and team building opportunities in all community arts and education programs with the Oakland Museum, the Exploratorium, Lawrence Hall of Science, and the Bay Area Discovery Museum. Prominent placement of corporate logo at all community arts and education programs VIP Opportunities  Corporate Hospitality Suite for Evening Concert and Fireworks Display  Podium recognition at the Gala Reception hosted by national, state, and local dignitaries  Ten VIP tickets to the Chain-cutting Ceremony  Opportunity to offer a company item as a gift to Gala VIPs and attendees  Photo Opportunities with VIPs  Twenty VIP tickets to the Gala Dinner Anchorage Sponsor $250,000

22. Brand Awareness  Opportunity to increase company brand awareness through direct exposure to active consumers, government leaders, and community stakeholders while increasing image as a community- minded corporate citizen supporting the Bay Bridge Opening Celebration  Sponsor acknowledgement/ company logo displayed at Treasure Island concert (25,000 guests) and VIP Gala (500 guests) Media Exposure  Placement of corporate logo on Opening Celebration website  Placement of corporate logo on all Bridge Walk, Run, and Bike events (250,000 participants)  Sponsorship recognition in commemorative program book  Acknowledgement on wall plaque in Sawtooth Building at the new Gateway Park  Sponsor recognition in Opening Celebration press releases and multimedia communications Bedrock Sponsor $100,000

23. Employee Participation  Employee participation and team building opportunities in Bridge Walk, Run, and Bike events  Employee participation and team building opportunities in all community arts and education programs with the Oakland Museum, the Exploratorium, Lawrence Hall of Science, and the Bay Area Discovery Museum. Prominent placement of corporate logo at all community arts and education programs VIP Opportunities  Podium recognition at the Gala Reception hosted by national, state, and local dignitaries  10 VIP tickets to the Chain-cutting Ceremony  Opportunity to offer a company item as a gift to Gala VIPs and attendees  Photo Opportunities with VIPs  10 VIP tickets to the Gala Dinner Bedrock Sponsor $100,000

24. Thank you!