1. Changing the Narrative on Renewable Energy Kelly Rigg Director Varda Group for Environment and Sustainability www.vardagroup.org @KellyRigg Debunking the Myths; Creating a new Mythology REN21 Renewables Academy 2014

2. Clashing Mythologies “To fuel the economy and provide new jobs we need action to find and develop new supplies of energy within the US.” Offshore drilling for oil and gas, coal, nuclear – cut red tape and encourage investment. “We think most people understand this, and believe as we do”

3. Good vs Evil

4. “Think of this as an endless war,” Mr. Berman told the crowd at the June event in Colorado Springs, sponsored by the Western Energy Alliance, a group whose members include Devon Energy, Halliburton and Anadarko Petroleum, which specialize in extracting oil and gas through hydraulic fracturing, also known as fracking. “And you have to budget for it.” Concerted Communications Strategy

5. Wolves in Sheep’s Clothing

6. The Public Is Misinformed

7. Being Right Is Not Enough

8. Our Story

9. Communications Strategy

10. What Are the Features of an Effective Communications Strategy?

11. It Is More Than a Media Plan

12. It Fosters Dialogue

13. It Tells a Story Campaign Strategy Ltd

14. Report on Non Accidental Wolf Related Deaths Historical statistics showing trend in wolf-related non-accidental injuries involving minors (under the age of 16) in Central Regions. Daylight hours observations only. After column 3 the basis of calculation changes but the base sample remains the same. The trend is not significant but individual cases remain a cause for concern, especially in the small number which result in fatalities or close escapes. The figures speak for themselves. Campaign Strategy Ltd

15. Our Stories Need to Inspire Be interesting, vivid, memorable Be truthful and authentic Be emotionally compelling Have a moral dimension Have heroes and villains Use metaphors to reinforce, including recasting those of the opposition Start from where your audience is, not where you wish it was

16. Heroes and Villains

17. Strange Bedfellows

18. Greenpeace and the WBCSD

19. Rapid Reaction and Repetition

20. 100% Renewables

21. What You in the Renewables Sector Can Do Continue to demonstrate that they’re here, they’re working, their market share is growing, they’re cost effective, and they’re reliable – in both developed and developing countries alike. Remember, everyone would expect you to be advocates. This isn’t newsworthy. The single most important thing you can do is to provide the proof, and to provide validation for those who are pushing the envelope.