1. Digital Universe Opportunities & Challenges 0100001001101001011001110010000001000100011000010111010001100001

2. Digital Universe ? ImagesVideosDigital TV Financial Data Monitoring Data Tolls Traffic Parking Meters Voice Calls Text Messaging Security Logs

3. Growth  From 2005 to 2020, the digital universe will grow by a factor of 300 Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

4. Data Geography  Emerging markets accounted for 20% of digital universe in 2005.  By 2020 this number is expected to grow to 62% Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

5. Cost & Investment Projections  Projected higher demand will result in lower cost per gigabyte. Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

6. True Value  Holding potential analytics value.  From now until 2020, the digital universe is projected to double every two years. Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

7. Opportunity  Surveillance footage  Embedded and medical devices  Entertainment and social media  Consumer Images Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

8. Challenges  2020 data security and protection will out pace digital universe itself  Only half the information that needs protection has protection Source: IDC's Digital Universe Study, sponsored by EMC, December 2012

9. Endless Benefits  “Data is no longer regarded as static or stale, whose usefulness was finished once the purpose for which it was collected was achieved… Rather, data has become a raw material of business, a vital economic input, used to create a new form of economic value. In fact, with the right mindset, data can be cleverly reused to become a fountain of innovation and new services. The data can reveal secrets to those with the humility, the willingness, and the tools to listen” Source: Big Data by Viktor Mayer-Schonberger & Kenneth Cukier