2. Objectives – List use cases for mobile apps. – Describe the structure of a mobile app. – Build your own mobile app with TheAppBuilder.

3. What is a Mobile App? Good question!

4. What Makes a GREAT App? User interface Relevant Sticky

5. Why Mobile Apps? Give me 3 good reasons why I should bother! 1.Extend your reach. 2.Enhance your service. 3.Channel feedback and interaction.

6. Who uses Apps for Marketing? Honda Coca-Cola McDonald’s

7. Gaze into the Crystal Ball... Everything becoming “connected”: – TV – Blu-Ray player – Kitchen?? http://www.cepro.com/slideshow/image/3581/

9. Endless Possibilities

10. Examples of Great Apps IBM Smarter Planet

11. Examples of Great Apps Woodside Photography

12. What is a Web App? Native App Speed Hardware  Stores Web App Distribution Devices  Standards

13. Build an App Where do I get the content? – You will already have it! – Website, promotional material, social media, photos etc. How do I put it together? – Decide the sections – Summarise the content – Collate the imagery and assets Go Build !

14. www.TheAppBuilder.com

15. Publishing Web App – FREE! – No store submission Native App – Setup charge – Subject to store approval

16. Marketing Native Apps – All via App Store – Featured – Top 25 Web App – Up to you!

17. WebApp Marketing 1.Shorten that URL! – bitlybitly 2.Get social 3.App review – HTML5 SafariHTML5 Safari 4.PR – HAROHARO 5.Existing outlets 6.YouTube / SlideShare 7.Collaboration 8.Forum

18. Go Build!

20. Screen-shots for use if off-line

29. Go Live Preview – Make edits – Check new content Go Live – Publish changes – Send out the link