1. U.S. Fish and Wildlife Service – Office of External Affairs Change@FWS.gov Keeping Conservation Visible in the Interconnected Age Change@FWS.gov Keeping Conservation Visible in the Interconnected Age

2. Action Item #4 – Evaluating Climate Change Communications Adaptive management (as with SHC model) provides framework for evaluating effectiveness of communications. OSA providing $60K for development of study plan- design and evaluation of climate change communications.

3. In FY2011, the programs will support an agency-wide evaluation of FWS communication effectiveness at all levels of the organization. Effort will draw on results achieved through Action Item #4 -- Evaluating Climate Change Communications Action Item #7 – Assuring Communication Effectiveness

4. FWS Climate Change Communications Evaluation Team Roxanne Bogart, Migratory Birds Donna Brewer, NCTC David Eisenhauer, External Affairs Sarah Gannon Nagle, NCTC Brian Hayum, International Affairs Kurt Johnson, Office of the Science Advisor Seth Mott, Office of the Science Advisor Matt Muir, International Affairs Martha Nudel, Refuges Laury Parramore, External Affairs, Team Lead Rachel Penrod, International Affairs Lilibeth Serrano, Ecological Services Edie Thompson, Congressional Affairs Rachel Weisel, External Affairs

5. Foundations of Success Nick Salafsky Marcia Brown

6. CMP The Conservation Measures Partnership The Open Standards for the Practice of Conservation A Common Performance Management System for Funders and Agencies TM

7. CMP The Conservation Measures Partnership: Leading Conservation Organizations

8. CMP Conservation Measures Partnership’s Open Standards Developed by leading orgs & agencies Draws on many fields Open source & common language Used around the world Lakes Ontario & Huron State Wildlife Agencies Swedish National Parks Donor Funding Programs Academic Training

9. CMP The Open Standards for the Practice of Conservation CMP Open Standards v 2.0

10. CMP Open Standards & Strategic Habitat Conservation ≈ Both are Adaptive Management processes

11. FWS CCC “Theory of Change”

13. FWS CC Communication Pathways

14. Results of Scoring of Pathways

15. Key Focus Areas Key focus areas 50-50-50 Campaign Congressional Communications Existing Climate Change communications tools and materials

16. LCC Coordinators Project Leaders National Climate Team External Affairs Staff Directorate Refuge Managers Governmental and Nongovernmental Partners Key Audiences

17. Methodologies Survey Monkey Surveys -- LCC Coordinators, Project Leaders, Refuge Managers, Climate Team, External Affairs Staff, Refuge Managers, Federal Government Partners Meltwater/Vocus/Web Analytics – 50-50-50 Campaign Document Review -- Congressional Interviews – Congressional, Nongovernmental Partners

18. Surveys

19. Congressional Communications Edie Thompson - Lead Review of communications with/by members of Congress and staff Interviews with EA staff who work with Congress Interviews with current and former Hill staff

20. Meltwater/Vocus/Web analytics Working to define parameters for Meltwater/Vocus/Web analytics focusing on 50- 50-50 campaign

21. Climate Change Communications Forum NGO Member Interviews Association of Fish and Wildlife Agencies Children and Nature Network The Conservation Fund Defenders of Wildlife Izaak Walton League of America National Wildlife Federation National Wildlife Refuge Association Season's End Sierra Club The Nature Conservancy Trust for Public Land

22. Bureau of Land Management National Park Service NOAA U.S. Dept. of Agriculture U.S. Dept. of Interior U.S. Geological Survey U.S. Global Change Research Program Climate Change Communications Forum Federal Government Member Survey

23. Next Steps Combine results, discuss and analyze findings Draft report Develop training module

24. Questions?