2. Chapter Objectives: Know the Elements of Art & Principles of Design Learn to see the Elements of Art & Principles of Design within artwork Work with a shape in space to create movement in a simple design.

3.  Afterimage – The appearance of a primary color’s complement when you stare then shift to a white background.  This happens because your eyes have difficulty adjusting quickly after high visual stimulation.  Artist Tip: Using a range of values helps suggest that objects are receding (or going further) into the distance. See Fig. 2-28.

6.  Using color to define a message, remember some are colorblind and may not see the colors the way you intend them. It’s good practice to develop a black/white or mono-color version.  Cultures interpret colors differently. Western=yellow is bright, sunny, happy etc. Eastern= yellow is sacred and healing. You always have to be aware of how color adds emotion/meaning to your design! Primary/Secondary colors are colors that children know and are attracted to. Using familiar colors may help to draw them and cause them to want LEGOS.

7.  Visual communicators/ Designers use the Elements of Art to define and give structure to space. They’re the basic tools of visual expression!  The Principles of Design are the that pulls the Elements together.  Balance  Movement & Rhythm  Emphasis  Unity & variety  Pattern  Proportion  Contrast  (*Designers also use= dynamics, closure, & expression)

8.  When you view an image, you view the WHOLE image, not parts. This is called Gestalt.  Your individual experiences determine what impression you perceive.  *The most successful design=a union of type and image that creates a personal response and gives a clear message instantly.

9.  Balance = Stability; when something is balanced visually, both sides or all elements have equal weight. Symmetrical Balance=think SAME!  Asymmetrical Balance=Different elements used on each side, but still creates balance.  No Balance=tension/instability in art.

10.  Movement is seen in 2D or 3D  3D- In life, things catch your eye and focus your attention.  2D-In flat art, magazines, photos, etc., your eyes around the flat space and become focused on a focal point. A Designer’s role is to guide your attention to that image or type. ▪ Repetition- repeated lines, shapes, or colors ▪ Rhythm-repeated elements that imply a tempo/beat. ▪ Words to describe visual rhythm: predictable, flowing, alternating, progressive (changing), irregular, or unexpected.

11.  Visual Path- Careful placement of elements (line, shapes, forms) to make the viewers eyes move around the page.

12.  Emphasis is what makes one element more noticeable over another.  Where does your eye move first? Color, shape, line? Predominant element= the message!  Dynamics = the energy of a piece  High energy = bright colors, lots of elements  Static= subtle colors, fewer elements

13.  Unity- When elements (lines, shapes, colors, textures, etc.) all work together in harmony.  Same colors/ elements used throughout  Repeated shapes/ textures for patterns  Sends a consistent message  Variety- When elements are used to create an energetic, lively, or chaotic effect.  Different colors/elements used throughout

14.  Youtube: Principles of DesignPrinciples of Design