1. HWDSB Tips for Recruitment Trip to China CAPS-I Conference, May 2, 2011 Nancy Fan

2. HWDSB Demographics Chinese Languages Cultural Information Education in China Travel tips in China Marketing Covered Topics

3. HWDSB

4. Big city or small city in Chinese people’s eyes… Population

5. HWDSB “Wealthy Areas” Most wealthy provinces Guangdong, Zhejiang, Jiangsu Capital cities: Guangzhou, Hangzhou, Nanjing Other major cities: Ningbo, Suzhou Capital cities of inland provinces Wuhan, Chengdu, Harbin Yangze River Delta (Golden Triangle) Shanghai, northern Zhejiang, southern Jiangsu Peal River Delta

6. HWDSB  Bei Jing – North Capital  Nan Jing – South Capital  Shang Hai – Above Sea  Guang Dong (East Expanse) City / Province Names

7. HWDSB Chinese Languages Oral Mandarin (textbook language, most provinces, Taiwan) Cantonese (Guangdong, Guangxi, Hong Kong, Macau) Other dialects (Wu, Minnan) Written Simplified Chinese (textbook language) Traditional Chinese (Hong Kong, Guangdong, Taiwan)

8. HWDSB Chinese Names Family name first 2,3,4 characters Meaning of name When is inappropriate to call first name? Chinese Family Structure One child Gifts Cultural Information

9. HWDSB Elementary School Grades 1 – 6 Middle School Grades 7 – 9 Zhong Kao High School Grades 10 – 12 Gao Kao 9 years free compulsory education Standard textbooks Exam-oriented teaching Schools are ranked Public vs. private China Education System

10. HWDSB  3 day intense exam in June  Mandatory subjects (Chinese, Math, English) plus one other chosen subject  Fierce competition due to limited university space  Risky application process Gao Kao - the National University Entrance Examination

11. HWDSB Avoid Gao Kao Higher chance of entering better university Happy learning Study English Better career prospect Uncertainty about China’s future economy and political environment Why Study in the West?

12. HWDSB Plane High Speed Train Beijing – Tianjin Nanjing – Shanghai Taxi Usually safe, organized, “taxi” sign on top Few taxi drivers speak English Subway Convenient in Beijing, Guangzhou and Shanghai Avoid bad weather or rush hours Transportation

13. HWDSB  Book domestic flights  Check train schedules  Book hotels non-smoking room, non-smoking treatment, non-smoking floor Close to subway www.ctrip.com

14. HWDSB Other Travel Tips Currency Renminbi(RMB) / Yuan, credit card, Bank of China Telecommunication Blackberry, iPhone, local cell phone, local calling card/plan Internet Facebook, gmail Food / Drinks Dinning culture Medical Emergencies

15. HWDSB Canadian Trade Commissioner Offices Virtual Trade Commissioner Website Lists of hotels, interpreter/translation services, medical facilities for foreign patients Canadian Embassy and Consulate Offices Beijing, Shanghai, Guangzhou, Chongqing, Hong Kong Trade Offices Alberta in Beijing, Shanghai, Hong Kong Support and Assistance

16. HWDSB  Mega vs. agency based  Important to have materials in Chinese  Print and distribute promotional materials in China  EduGlobal Communications Online shipping and tracking system Gloria Sun, gloria.sun@eduglobal.com Fairs

17. HWDSB  License from the state Ministry of Education  Branches or sub-agents?  Many host own fairs at no charge  Print and translate publications  Arrange agent visits -Maximize time -Be aware of long weekends in April and October Chinese Agents

18. HWDSB Thank You! Xie 谢谢！ Good luck for your next China trip!