1. + Business Intelligence and Smart Analytics Catherine Peck-Phillips Eric Huang Mattimore Cronin

2. + Why this matters

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8. + http://www.quora.com/Internet-Advertising/What-is-the-average-CPM-charged-by-U-S- newspapers http://www.sitepoint.com/forums/showthread.php?519587-Typical-CPM-rates-for-community- websites

9. + What is an Exabyte? 1 Exabyte = 1,048,576 Terabytes 1 Terabytes = ~209,305 songs on your hard drive* 667 Exabytes = 699,400,192 Terabytes Study (in 2007) estimated all stored data in world at only 295 Exabytes Around 1.2 billion hard drives If China had 13 layers of books put on top of it http://answers.yahoo.com/question/index?qid=20091007194958AA rWxqm http://www.bbc.com/news/technology-12419672

10. + How the **** are you supposed to interpret that much data?

11. + With Business Intelligence and Smart Analytics “Knowledge has become the key economic resource and the dominant, if not the only, source of competitive advantage.” - Peter F. Drucker https://sites.google.com/site/fsubiwiki/home/bi-quotes-to- remember

12. + Interpreting Data Vast amount of digital information Economies form around the data “Data exhaust” “Data mining” Business Intelligence “Data Scientists”

13. + Everything’s a game

14. + Moneyball (or how BI can change the game)

15. + So how is this relevant? A successful application of Business Intelligence A great case study in how BI can be applied to great success Remember this?

16. + No such thing as business as usual anymore

17. + Data from around the world at your fingertips Proctor and Gamble’s “Business Sphere”, a magic ball P&G’s fortunes depend on profit-forecasting “Business Sphere” allows almost real-time adjustments to operations on a global scale

18. + Real Results $900 million in savings 60% of all systems standardized Helping 40,000 employees http://www.pg.com/en_US/downloads/company/PG_GBS_Factsheet.pdf http://www.pg.com/en_US/downloads/innovation/factsheet_BusinessSphere.pdf http://www.informationweek.com/global-cio/interviews/why-pg-cio-is- quadrupling-analytics-expe/232601003

19. + Predict user’s actions before they even act

20. + Twitter: Ultimate Business Intelligence Tool? “The ultimate business intelligence tool.” – Mike Brown (Director of corporate development @Twitter) http://www.computerworld.com/s/article/9224932/Twitter_exec_c alls_tweets_the_ultimate_business_intelligence_tool_?taxonomyId= 9&pageNumber=2

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23. + The Value of Our Data Twitter, like Facebook, is depending on targeted “in-stream” ads to make a profit Start-ups are pioneering the “data platform” concept Studies show connections between online interactions and reality http://www.economist.com/node/21531025 http://www.economist.com/node/18750604

24. + What About Real Life Applications? Crane, a Yammer emotion tracker, helps companies track the feelings of employees Proctor and Gamble’s “Business Sphere” tracks “digital skills” of employees and actions Walmart can predict what it’s customers will buy http://www.huffingtonpost.com/2012/08/10/crane-yammer- emotion_n_1764607.html http://www.eweek.com/c/a/IT-Infrastructure/IBM-Brings-Big-Data- Analytics-Cloud-to-US-Open-Tennis-281959/

25. + Takeaways and Recap Everything is a game No such thing as business as usual anymore Predict user’s actions before they even act

26. + Bottom Line: Business Intelligence is Necessary