1. Video Ads Cure Banner Blindness: String Master

2. What advantages do video ads have over traditional banner ads?
The online audience for videos is huge
In 2009, over 160 million people watched online videos
In this day and age, firms use video ads to produce their own videos to promote their brands and sell products
They also attach a text or ad to videos created by others tp support their brand or make sales

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Evan Sofrons Company is an example of the first type of online promotion EX:
String Master a robotic guitar tuner
Evan used Google AdWords and text ads to generate a sale but had difficulty in doing so to present his product
Evan created a 30 sec video, along with Google Content Network to demonstrate String Master better. In a few months, he increased sales( 8.5% higher) and 30% on other sites

4. Where do sites such as YouTube fit in to a marketing strategy featuring video ads
Many large firms, like Youtube, are moving into online video ads marketplace with sophisticated campaigns and big budgets
Ex: Allstate has an entire YouTube channel devoted to explaining storm risks to its potential customers and building its brand name
Sony Music uses YouTube content management tools to request Youtube to overlay a click to buy ad for anything like anything like a copyright song

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And by doing so,The ad is going to direct the viewers to other dealers like iTunes or Amazon
When a video does become popular, Youtube can the maker an “Enable revenue sharing” message that allows the maker to earn revenue from ads placed with the video
This will be able to make a great revenue especially with YouTube

6. What are some of the challenges and risks of placing video ads on the Web?
One challenge is figuring out how to package advertising messages more directly with videos and how to piggyback advertising onto millions of user-generated video and measure the impact of sales
Another one is to figure out how to show the ad while the video plays without destroying the view experience
Final one is to avoid turning the viewer off and causing a kind of video blindness on a mass scale

7. Do you think Internet users will ever develop “blindness” towards video ads as well?
There is always the possibility of a “blindness” to video ads
There may be something wrong that the user will not like and they will be turned away
Nowadays with the deployment of the contextual ad placement, things have changed a lot. Contextual ads are not a distracting element, as they can enhance user's experience by providing very relevant pointers. Think of those as "Related Material" sections that I tend to manually add to my articles. But the problem of ad-blindness remains for most sites.