1. Bus 111 Marie Kroehn

2.  App used on mobile phones  Take a picture or a video add text and send it to a friend  Can be viewed for 1-10 seconds before disappearing  Can add to “Your Story” What is Snapchat?

3.  Snapchat was founded by Evan Spiegel and Bobby Murphy while they were studying at Stanford University  Attempted 34 projects before Snapchat  Launched in the summer of 2011 as an iPhone app called Picaboo  Later expanded to Android, added video and the ability to draw on the screen  People loved it because it was faster than MMS messages Snapchat History

4.  Snapchat being used to send inappropriate content  Not the main appeal to teens  Cyberbullying  The pictures instantly disappear so there is no evidence of what was said or done  Retrieving the pictures  Can take screenshots, but it notifies the sender  On Android the photos are only hidden and can be found with forensics software  Snapchat Hack is an app that allows people to get around Snapchat’s privacy protection Snapchat Concerns

5.  Pros:  Fast way to reach a large number of people  Can have multiple friends and use the My Story feature  Give people a quick glance at what you offer  Similar to a commercial but shorter  Allows you to see who is viewing your snaps and responding  Cons:  Only valuable if your customer base has smartphones  Target market would have to be teens and young adults  Need to know how often to snap to keep customers interested, but not becoming annoying Social Marketing

6.  Snapchat Website  http://www.snapchat.com/ http://www.snapchat.com/  Stories YouTube Video  http://www.youtube.com/watch?v=-ie5_aaHOhE http://www.youtube.com/watch?v=-ie5_aaHOhE Snapchat Website