1. Group N Group N Members: Chik M Tam, Tammy Mark Cain Mark Cain Evan Kuenzli

2. Company History Jamba Juice was founded in California in April 1990 by Kirk Perron, and incorporated in 1991 as Juice Club, Inc. The name changed to Jamba Juice in 1995. They entered into an operating agreement with Whole Foods in 1997 to sell only "natural“ smoothies. Jamba Juice acquired Zuka Juice, Inc in 1999. Entered the New York City market in 2004. Agreed to be acquired by Services Acquisition Corp in 2006 for $265 million.

3. Store location Over 640 locations operating in 21 states 357 stores located in California, 15 in Oregon, 31 in Washington and New York has 19 They are starting to gain a presence in areas with inclement weather (mostly on east coast) Jamba Juice is also expanding franchises internationally

4. Mission Statement We believe that food choices have a clear impact on personal well-being as well as the health of our communities and planet. We believe that food choices have a clear impact on personal well-being as well as the health of our communities and planet. Our philosophy is simple: what you put into your body feeds your spirit, gives you energy to do the things you love, and inspires a balanced life. Our philosophy is simple: what you put into your body feeds your spirit, gives you energy to do the things you love, and inspires a balanced life.

5. Target market Geared toward high school and college age people 15-35 years old (mainly women) People with a healthy active lifestyle Anyone who enjoys a cold, healthy drink on a hot day

6. Strengths Strong Brand Name Locations Healthy Products Great variety of choice in Menu -from fresh squeeze juice to 30 kinds of smoothies

7. Weaknesses Seasonal Business Expensive Criticized for being less healthy than advertised

8. Opportunities Expand beyond the United States Southeast Asia has no winter, they can enjoy smoothies year around: e.g. Thailand, Laos, Singapore, Hong Kong etc. Franchise stores cheap to acquire

9. Threats Lots of competition- Slurpees, smoothie stores Store bought substitutes Odwalla, Tropicana, Ocean Spray Ice Cream & Desert Stores Dairy Queen, Baskin Robins, Frozen Yogurt

10. Jamba Juice Secret Menu -white gummie bear -pink starburst -chocolate covered strawberry or cherry -strawberry shortcake -THANK YOU JESUS! -watermelon jollyrancher -orgasm in a cup -smartie -butterfinger -cherry slurpee -cactus cooler

13. Sources http://www.jambajuice.com/ http://en.wikipedia.org/wiki/Jamba_Juice http://www.youtube.com/watch?v=_BbL9H7Z wjQ http://www.youtube.com/watch?v=_BbL9H7Z wjQ http://aol.careerbuilder.com/Jobs/Company/C 8C7566808BZBHD3KHV/Jamba- Juice/?cbsid=0f3425d3a0c54e27a67097a2a3a 69ade-248465876-RG-4&&cbRecursionCnt=1 http://aol.careerbuilder.com/Jobs/Company/C 8C7566808BZBHD3KHV/Jamba- Juice/?cbsid=0f3425d3a0c54e27a67097a2a3a 69ade-248465876-RG-4&&cbRecursionCnt=1