1. Getting some Google loving (…first thing in the morning) Evan Cunningham Dunlop | Managing Director

2. Who are you?

3. Who am I?

8. Acknowledgements

9. My First Site – Pure Awesome! Click Here!!

11. What is SEO?

12. “The process of optimising both the on-site and off-site factors of a website to maximise the amount of traffic delivered through the organic search engine medium.”

15. Source: techchunks.comtechchunks.com

16. Source: bwca.ccbwca.cc

20. Source: wikipedia.orgwikipedia.org

21. Source: zdnet.comzdnet.com

24. Why do SEO?

25. Source: seobook.com Click through rates according to AOL’s Leaked Search Data from 2006

26. Source: seoresearcher.com Click through rates according to Cornell University Data

27. Source: enquiro.com

29. The Game has Changed

32. Historical ‘Major’ Updates (total updates = ~500 per year)

33. Florida, November 2003

34. Universal Search, May 2007

35. Vince, February 2009

36. Nofollow, June 2009

37. Caffeine, August 2009

38. Adwords Sitelinks, November 2009

39. Instant, September 2010

40. Not provided, October 2011

41. Knowledge graph, May 2012

42. EMD, September 27 2012 www.keyword.com

43. Plus more…

44. Google Panda, February 23 2011

46. Demand Media was Created in 2006. At the end of the first day of trading after the IPO in January 2011, the stock was at $22.65 a share, which gave the company a market capitalization of $1.78 billion.

47. “Christian Muñoz-Donoso is going to make this job pay, he’s got to move quickly. He has a list of 10 videos to shoot on this warm June morning, for which he’ll earn just $200.” Wired, November 2009

49. “How to wash a car” 1.) Buy car washing equipment. 2.) Wash your car thoroughly. 3.) Be very careful. 4.) Enjoy your clean car.

50. The Panda Impact

51. ehow.com

53. ezinearticles.com

54. associatedcontent.com

55. Google Penguin, April 24 2012

56. The Penguin Problem

57. Links

58. Anchor text

59. Super-power

60. Sometimes less than pretty results

62. The Penguin Impact

63. songlyrics.com

64. Uh oh…

65. Success....?

66. Recoveries are possible…

67. ? Repairing vs. Building

68. Burn and churn

69. …and burn

70. Top 10 Things Not To Do

71. 1. Don’t create high volumes of really crappy content

72. 2. Don’t create high numbers of anchor text rich links

73. 3. Don’t engage SEO services spruiked by overseas telemarketers

74. 4. Don’t submit your site to heaps of really crappy directories

75. 5. Don’t buy links from link networks, link farms, or link brokers

76. 6. Don’t accidentally block your site from the search engines using robots.txt

77. 7. Don’t use dynamic parameters in your URLs, especially parameters that look like search queries

78. 8. Don’t spam, whether that be through automated blog commenting, mass forum posting, hacking, or any “turn-key” link building software

79. 9. Don’t have a site that takes a long time to load

80. 10. Don’t forget about the long tail

81. 11. Don’t focus on traffic at the expense of conversions

82. Top 5 Strategic Tips

83. 1. Understand the problem

84. 2. Plan for algorithmic change

85. 3. Plan for the future Machine learning algorithm, VR, AR…

86. 4. Diversify

87. 5. Build great websites

88. Top 10 Action Items

89. 1.Measure your performance Google Analytics Google Webmaster Tools Rank Tracker (seobook.com) / Authority Labs

90. 2. Keyword research Google Adwords Keyword Tool Exact Match / Phrase Match Local Australia

91. 3. Create AMAZING content

92. 4. Optimise your Title Tags

93. 5. Optimise your Meta Descriptions

94. 6. Develop a highly engaged and highly active social media following

95. 7. Build solid gold links Guest posting Branded anchor text “Real world” relationships

96. 8. Rel=canonical

97. 9. Pubsubhubbub.appspot.com

98. 10. XML & HTML Sitemaps

99. 11. Educate yourself Moz.com Seobook.com Searchengineland.com

100. 12. Ask me anything

101. It’s an open goal

102. You’re in pole position

103. Questions? Evan Cunningham Dunlop | Managing Director T +61 8 9388 8778 E evan@livingonline.com.au | W www.livingonline.com.auevan@livingonline.com.auwww.livingonline.com.au Digital Advisory | Digital Marketing | Digital Management