1. Peter Bazalgette Chief Creative Officer, Endemol Group

2. Endemol Model Create premium entertainment ideas Produce shows of highest quality Sell them to world’s broadcasters Exploit entertainment brands across multi- platforms.

3. Why Independent Production? Competition leads to innovation… …and efficiency Investment in risk More development of I P Stimulus for advertisers Rewarding for audiences.

4. The Evidence (UK) Growth in TV exports (2 nd only to US) BAFTAS…60% Indies (25% of production) EMMYS…All Indies (bar one) Majority of new talent – from Indies.

5. UK Legislation 2003 Communications Act… Indies retain rights in their shows Revenues:2001 – 2005…68% increase Foreign sales:2001 – 2005… 142% increase End of ‘Warehousing’ Investment in Indies – Shed, RDF, All 3 Media.

6. Looking Ahead Economic & creative diversity Knowledge economy - value of I P User-generated content An open advertising market Relaxed laws on gaming & gambling.

7. Conclusions Short Term - political battle Long Term – ensure investment in creative I P Big is good… Small is good too.