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Paula Scher Born 1948 Washington DC
Studied at the Tyler School of Art in Philadelphia, Pennsylvania Doctor of Fine Arts - Corcoran College of Art and Design - DC
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Magazine Art Direction Time Inc. Koppel and Scher Design Firm
CBS Records ’s Atlantic Records Magazine Art Direction Time Inc. Koppel and Scher Design Firm Pentagram design consultancy New York 1976 Paula acted as art director for the first album by Boston
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Herbert Matter 1932 Swatch Watch poster 1985
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Book Jacket Covers
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1995 New York Shakespeare Festival poster
Public Theatre “The Public Theatre Identity was based on being extremely loud, visible, and urban.” “…the first American Shakespeare posters.”
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Poster for Bring in ‘da Noise
Bring in ‘da Funk 1995 Designed to be seen throughout all the streets of New York City Type was made to look like noise as well as reflecting the visual style of poster snips Sniping - the act of plastering the poster on New York City construction barricades.
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Citibank was shortened to “citi” to compete with other logo brands
1998
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Type as image Toulouse Lautrec 1893
Typography is used as an illustration for the dancing figure 2001
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“If I don’t get in the first crack, I get it in the second, and if I don’t get it in the second I almost never get it….” “…I’ve never been a refiner. My best work are kind of big bold strokes that (come) very quickly…” “That’s the thing that I kind of live for…you know like there’s this one moment where you figure it out, and you get it, and you think it’s going to be the best thing you ever did. And it’s really exciting…” Paula Scher
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New Jersey Performing Arts Center exterior
2000 Cathedral House
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The Duke 42nd Street Studios
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auditorium seats
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Painted maps Escape from the business world 6 months to complete
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